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Absa Partners with Betway SA20: Empowering Cricket and Communities

January 7, 2025

Absa Celebrates Cricket & Community Empowerment with Betway SA20 Partnership

Absa is thrilled to announce its role as the Proud Banking Partner of the Betway SA20, taking place from 9 January to 8 February 2025 across six iconic South African cities: Johannesburg, Cape Town, Durban, Pretoria, Gqeberha, and Paarl. This premier T20 cricket league, now in its third season, unites cricket enthusiasts and showcases exceptional talent from six franchise teams owned by major IPL franchises.

What Makes Betway SA20 Special?

The Betway SA20 is more than just a cricket tournament; it is a celebration of global cricketing excellence that bridges continents and cultures. Supported by IPL giants, the league blends international flair with local talent, delivering world-class cricket that rivals the best T20 leagues worldwide.

Commitment to Long-Term Development

Betway SA20 is dedicated to the future of South African cricket, with each franchise committing to a minimum of ten years. This long-term investment ensures:

  • Stability and growth within the cricketing landscape.
  • Grassroots initiatives that nurture young talent and inspire participation.
  • Opportunities to promote cricket as a viable career path for aspiring athletes.

Enhancing the Cricket Experience with Absa

As the Proud Banking Partner, Absa is bringing cricket closer to fans. Offering exclusive benefits and engaging activations, Absa enhances the cricketing experience for its valued customers.

Exclusive Campaign Benefits for Absa Customers

  • Absa Card Play of the Day: At each live match, cardholders can win up to R100,000 by registering at in-stadium activations. Non-cardholders can join the excitement by opening an account at the stadium.
  • Grand Prize Draw: Non-winning participants from pool matches will be entered into a draw to win an all-expenses-paid trip for two to one of the four playoff matches.
  • Instant Giveaways: Visit the vibrant Absa Activation Zone for a chance to win exclusive prizes instantly, adding an extra layer of excitement to your Betway SA20 experience.
  • Absa Card Catch of the Match: Recognising exceptional fielding skills, the standout player taking the best catch will receive a R10,000 Absa card.

Absa’s Broader Commitment

Absa’s partnership with Betway SA20 goes beyond thrilling cricket action. It’s a reflection of the bank’s dedication to uplifting communities and empowering youth through:

  • Supporting grassroots cricket initiatives.
  • Inspiring participation among the next generation of cricketers.
  • Promoting an inclusive society through the unifying power of sport.
Absa
Thabisa Mkhwanazi, Managing Executive Marketing and Communications (Everyday Banking and Product Solutions) at Absa Group. Image supplied

Why This Partnership Matters

“This partnership embodies our ‘Your Story Matters’ ethos, which goes beyond mere sponsorship; it’s about creating meaningful opportunities to be customer-centric while demonstrating the ease of banking. Through initiatives like these, Absa continues to strengthen its role as a trusted financial partner, delivering solutions that resonate with customers’ unique needs and life journeys,” said Thabisa Mkhwanazi, Managing Executive Marketing and Communications (Everyday Banking and Product Solutions) at Absa Group.

“Engaging with the diverse fanbase of Betway SA20 allows us to celebrate each individual’s journey within the sport, while also delivering tangible benefits to our customers. Through our Absa Card Play of the Match activation at each live day, we provide unparalleled value to our Absa cardholders, enhancing their experience and affirming our commitment to rewarding their loyalty. We encourage customers to use their Absa cards and enjoy free rewards membership, allowing them to earn real cash back every time they swipe or tap their Absa Card.”

Join the Action

The tournament kicks off at St George’s Park and concludes with the final at The Wanderers in Johannesburg. It’ll be broadcast live on SuperSport and covered by the South African Broadcasting Corporation. Tickets for all matches are available at www.SA20.co.za.

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