Bernini welcomed in the new year with a powerful initiative that encapsulates female empowerment. SA’s much loved and only Natural Sparkling Grape Frìzzante is in partnership with Linda Mtoba, their new brand ambassador, and a squad of South African Glow Getters.
It is no secret that we, the women in South Africa, face unique challenges that require unique solutions. Our stronghold is amplified by the many extraordinary, resilient, intelligent and, not to mention, beautiful women who have unceasingly demonstrated growth. We are doing this by paving the way for other SAn women to be the best versions of themselves whilst improving the lives of the people in our community.
#WeAreWomen by Bernini
The newly launched #WeAreWomen campaign by Bernini is about more than just recognising that we have a greater purpose than ourselves. It is also about putting into practice and welcoming women who are ready to embrace their multi-faceted influence through the power of a supportive female network.
“It has been said, that when women come together, change happens. Female empowerment can be seen as a way to promote a woman’s self-worth and her ability to make her own choices. One of the best ways to empower one another is through positive affirmations and the power of the collective,” says Bernini Marketing Manager Tania Kotze.
“It is because we are women that we can be anything and do anything. We are real, natural and sparkling just like our grape Frizzante range of Bernini. When we as women come together, we can do exceptional things. Build each other up, start businesses, build communities and defy expectations,” adds Bernini brand ambassador Linda Mtoba.
Positive affirmations are very influential because they release you from the exhausting feelings of:
- Fear
- Worry
- Anxiety
When these affirmations are repeated over and over again, with time, they begin to take charge of your thoughts. With these affirmations, you will slowly start changing your pattern of thinking, which will be for the betterment of your wellbeing.
As part of this campaign, the brand will be rolling out a variety of purposeful initiatives aimed at women helping women. These include the Bernini Squadcast – a platform for open, honest conversations with confident, empowered SA women. Bernini also supports and funds a One Voice SA Training Programme to empower 1090 SA Women with Entrepreneurship and Workplace Preparedness Skills, enabling Financial Freedom and Upliftment.
“Through the #WeAreWomen campaign Bernini aims to empower SA’s multi-faceted women to turn positive affirmations into powerful purpose-driven action,” concludes Kotze.
No Comments