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Brutal Fruit partners with Destiny’s Child’s Kelly Rowland

June 1, 2022

South Africa’s leading Sparkling Spritzer, Brutal Fruit, has partnered with Destiny’s Child’s stunning and unapologetically fierce Kelly Rowland. Here to emphasise that you Belong no matter what, the partnership aims to encourage every South African to take up space.

Chances are you have seen the viral video that has done its rounds of Kelly dancing to an Amapiano song to a Bontle Modiselle dance routine. Accompanied by some of our local celebrities, Kelly shares joy and fun as she and the ladies step it up in Maboneng. Commanding the space that she inhibits, Kelly still makes those around her feel welcome. It’s this genuine aura, which fits in seamlessly with Brutal Fruit‘s mission that lets everyone know that they belong.

Kelly Rowland on her partnership with Brutal Fruit

“How do you make someone truly feel like they belong? YOU celebrate them. Represent them,” Kelly said. “Take the time to understand them and make them feel seen. Our vision for this campaign is to create films of sublime beauty that are brimming with bold feeling. Feeling like you belong is empowering. There’s an irresistible upwelling of confidence when you take up your rightful place, your seat at a table.” 

Brutal Fruit
Kelly had a chat with Lisa Magwebu and Nqobile Khwezi, respectively, where she spoke about the importance of being authentic to emphasize #YouBelong no matter what. Image: Supplied

You are sure to recognise yourself in the proud, feminine, magnetic and, most importantly, relatable characters on screen. Like Rowland has proven throughout her glittering career, women don’t need anyone’s permission to belong. They already belong just by merely existing. Kelly is the perfect choice for this campaign as she is beautiful in every way. She embodies effortless elegance, and aspirational authenticity and carries the subtle sophistication of Brutal Fruit Spritzer

Ramona Kayembe Marketing Manager for Brutal Fruit South Africa is excited to be welcoming Ms Rowland as part of this campaign.”An icon. Global superstar. Four time Grammy Award winner. An artist, mother, sister, friend, businesswoman, wife , daughter. Kelly is a grown woman who represents independence and success and we’re here for it. We’re here for her confidence and her realness, her authenticity is captivating. For her sexy music videos and her pregnant workout Tik Tok posts. We love Kelly for her ability to be powerful one moment and vulnerable the next and to be unapologetic about it,” Ramona says. 

Brutal Fruit has consistently made a point of being truly representative of and accessible to all women. It truly is living up to that mantra by including them in a genuine way.

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