Eats and Drinks Event Lifestyle

Brutal Fruit Spritzer celebrates 21st birthday with new Litchi Sèche

April 17, 2023

This past weekend we celebrated the coming of age of South Africa’s favourite fruity drink Brutal Fruit Spritzer. Officially 21 years old, the brand was launched in 2002, making history as one of the very first spirit coolers in the South African Market. Championing femininity, it still centres around confidence, bold and beautiful women and constantly reminds us that we belong in every space we walk into.

A light, refreshing spritzer, Brutal Fruit has transformed throughout the years, but its core has remained the same. They want to ensure that you feel your best at all times. “Brutal Fruit Spritzer exists to give women access to this elegant, sophisticated, beautiful world that they see in themselves,” expresses Ramona Kayembe, Head of Brand, Brutal Fruit Africa, as she further explains that it is a brand that supports and encourages you to show up the way you are, in all your confidence and capabilities.

Introducing the new Brutal Fruit Spritzer Litchi Sèche

The perfect drink to celebrate every special moment, Brutal Fruit Spritzer signified its 21st birthday with the launch of a new variant – the Litchi Sèche – over some bubbly brunch at Summer Place in Hyde Park. The new Litchi Sèche (pronounced sessshhhhhh) is a delicious combination of sweet and tart litchi with a refreshing, dry finish. It’s the perfect drink for those who love a little bit of sweetness but don’t want an overly sweet drink. We toasted with the golden demi-sec refreshment with our MC Pamela Mtanga, Ayanda MVP, on the decks and were serenaded by vocalists Gina Mabaso and Dudu Makhoba.

The brand introduced the Open To Belong campaign to commemorate this milestone further. It’s here to invite all women into our world and show us that Brutal Fruit Spritzer is undoubtedly the drink of choice for elevating special moments with girlfriends. 

“It goes without saying that it is remarkable achievement that Brutal Fruit Spritzer has been at the heart of creating memorable connections among women for 21 years. We are so proud that to have navigated the many changing times and trends over these two decades whilst remaining focused on delivering enjoyment and bold flavours to our beautiful women. The brand is stronger than ever before thanks to our consumers. An we are so excited to celebrate this milestone with the launch of the Litchi Sèche. Today will go down in memory another splendid moment where we inspired women to make genuine connections that made them feel included in every way,” says Ramona Kayembe, Head of Brand, Brutal Fruit Africa. 

The exquisite showcase opened new experiences for our women as they saw themselves connecting with leading influencers such as:

  • Mbalenhle M (from The Wife) 
  • Refilwe Modiselle 
  • Thabsie 
  • Thabee Happy 
  • Mathapelo
  • Sinovuyo
  • Lexie

Litchi Sèche invites you to open yourself up to new experiences – big or small. Open your mind, think big, and know the world is your oyster. Come open Brutal Fruit Spritzer’s new Litchi Sèche and celebrate with us. 

Here’s to the next 21 years of unparallel elegance 🥂.

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