New Coca-Cola Creations Wozzaah Unleashes the Taste of Africa’s Spirit and Creativity Through Culture-Packed Experiences

Inspired by the isiZulu term for “come here,” Coca-Cola® Wozzaah celebrates vibrant and dynamic African culture

Ahead of celebrating Africa Day, Coca-Cola has dropped its newest Coca-Cola® Creation – the Coca-Cola® Wozzaah. It’s a symphony of flavours inspired by the beating heart of African culture. Through digital experiences, coupled with the refreshing taste of Coca-Cola® Wozzaah, fans will be transported through the continent of Africa! Get ready to experience the electrifying flavours and expressive culture of each unique country.

Taste the flavour of Africa

Coca-Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavour is the refreshing Coca-Cola® taste that we have come to know and love. Mixed in with vibrant, tropical flavours inspired by Africa, it’s a taste like no other. It captivates the pulse of Africa. The innovation blends seamlessly to fuse a kaleidoscope of flavours for us to enjoy – found nowhere else but in Africa. 

The design of each can of Coca-Cola® Wozzaah boasts contemporary typography. Bursting with, not just flavour, but colour as well, the can captures the dynamic rhythm of African culture. Fused with the heightened expression of the continent’s boundless creativity, it’s a limited edition you don’t want to miss out on.

More than just a beverage, Coca-Cola® Wozzaah pays tribute to the frequency of the continent. It recognizes the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca-Cola® invites you to join in the vibrancy and immerse yourself in a series of exhilarating physical and digital experiences. These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans worldwide.

Coca-Cola® collaborates with Uncle Waffles

Coca-Cola has partnered up with global music sensation and proud Eswatini citizen, Uncle Waffles. As the ambassador of this new Coca-Cola® Creation, she’ll play a pivotal role in bringing Coca-Cola® Wozzaah to life. Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the experience with unparalleled energy and celebrations that can be connected to fans across the world.

Yesterday, May 23rd, Coca-Cola® Creations and Uncle Waffles joined forces for an exclusive concert in Johannesburg. The pair brought to life the world of Coca-Cola® Wozzaah for fans to immerse themselves in. The event surprised and delighted local spectators with a special pop-up concert by Uncle Waffles, followed by the grand unveiling of the new beverage.

Immerse yourself in Coca-Cola® Creation

“We are thrilled to introduce Coca-Cola® Wozzaah, a new Coca-Cola® Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa. 

“Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”

Accessible through the Creations Hub, Coca-Cola® Creations is inviting fans to experience its interactive online experience that amps up African creativity through artists reshaping the global music scene. Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within: 

• South Africa
• Morocco
• Algeria
• Nigeria

Fans will be able to digitally explore the unique interactive experience and engage with social elements including customizable Snapchat lenses. Fans can access the digital experience by visiting Coca-Cola/Wozzaah.

To help further build the world of Coca-Cola® Wozzaah and highlight the cultural influences of Africa, Coca-Cola® is collaborating with WafflesnCream popularly known as waf. It’s Nigeria’s first skateboarding company and they’ll be creating exclusive merchandise available for purchase in select markets. waf. merchandise is available for purchase internationally and can be ordered by visiting WAFFLESNCREAM – waf.Online. 

“The latest Coca-Cola® Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola® Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

Coca-Cola® Wozzaah is available to purchase for a limited time. Get yours in select markets including South Africa, Nigeria, Algeria, and Morocco.