Fashion without Borders (FWB) 2021 is turning up the heat for its momentous 6th year. It has exciting new partnerships with main sponsors like Avon and Justine, who have supported the initiative for some time now.
FWB JHB 2021 also have their long-standing partners, like BLM Naturals, who have supported the event for the past five years both in RSA and Botswana. Situated in the heart of the business district of Sandton, the Hilton hotel is the ideal base for business or leisure and thus the host for the fashion show. Its contemporary rooms feature garden and city views, a fitness centre, swimming pool and landscaped gardens, made it the perfect place to host FWB JHB 2021.
2021 theme: “PHYGITAL CULTURE”
Creating a space for a fusion of cultures expressed digitally
PHYGITAL -The first high fashion runway shows experienced entirely from home, or your respective location, will take place, complete with all FWB Local and International Designers and models. The next round of fashion shows will be a mix of virtual fashion and Physical shows- this is without a doubt.
On the 25th – 26th March, FWBJHB 2021 plans to roll out an entirely digital cultural fashion platform for designers to use as they see fit. Countries like Shanghai and Moscow went digital for their fashion weeks in late March and April 2020, including FWB BOTSWANA 2020, which held a physical and Digital event in October that was themed Phygital Experience (that’s physical space and digital technologies).
This year, they have yet another exciting experience in store for fashion lovers. This fashion show will highlight how current fashion trends are predicted by moods, behaviour and buying habits of a consumer at a particular time. This includes coping with ever-changing technologies, markets and consumers who are rapidly evolving from following traditional, static and demography-based criteria towards more dynamic, modern, lifestyle and psychographic influences.
The event will be hosted over two days of creativity, ingenuity and self-expression, bringing together 15 designers and 30 Models from the African Continent. They range from new talent to emerging and established names. They include:
- Bontle Modise – South Africa
- VIWA-South Africa
- Comfort Seditsi – South Africa
- Chosen Designs from Botswana
- Nivaldo Thierry from Mozambique
They, amongst others, will showcase some of his latest collections. The fashion designers will take the centre stage to showcase their interpretation of fashion design in the African Continent. This will be done in an effort to raise awareness about local fashion consumption amidst the COVID-19 era.
This great lifestyle event includes:
- Pop-up stalls
- Fashion Unpacked Workshop
- A Fashion Show
All to be enjoyed by the public, with an opportunity to interact with both local and Southern African Development Community region designers.
Access to industry knowledge, education in skills like leadership/management, entrepreneurship and supply chain mentorship are key focus areas that the knowledgeable industry speakers will touch on.
FWB understands the mandate to provide women and youth with skills that will allow them to contribute meaningfully to socio and economic development and lay foundations in efforts to promote gender-balanced programs using fashion in this regard. The 3rd edition of the Fashion Unpacked Masterclass will be graced by speakers such as:
- Thula Sindi (SA)
- Bujy Bwika – Media personality (SA)
- Monteoz Africa -international media personality (Ghana)
- Andiswa Manxiwa – International Model (SA)
Event details
Pop-up stalls
| Date | 23 – 26 March 2021 |
| Venue | Hilton hotel Sandton |
| Time | 10:00 – 17:00 |
| Price | Free entrance |
Fashion Unpacked Workshop
| Date | 25 March 2021 |
| Venue | Hilton hotel Sandton |
| Time | 09:00 – 15:00 |
| Price | Free entrance |
Fashion Show
| Date | 26 March 2021 |
| Venue | Hilton hotel Sandton |
| Time | 17:00 – 19:00 |
| Price | R500 General R1000 VIP Including dinner and Gift bag. |
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