Samsung Galaxy S25 Ultra Unpacked

Having officially Unpacked the Samsung Galaxy S25 Ultra, it’s quite evident that this device is a game-changer. This time, Samsung has pushed the boundaries and turning your phone into more than just a device. Ladies and gentlemen, introducing your new AI companion.

Built to Last: Toughness Redefined

The Galaxy S25 Ultra is a remarkable device. It uses the Corning® Gorilla® Armor 2, a glass ceramic material that’s basically like giving your screen a superhero suit. It’s scratch-resistant, reduces glare, and is tougher than ever.

“The Galaxy S25 Ultra represents significant progress toward providing our users with the most resilient mobile experience yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business at Samsung Electronics. “Our partnership with Corning continues to push boundaries in display performance, ensuring that we meet the evolving needs of consumers worldwide.”

And he’s not exaggerating. Corning’s lab tests have shown how the Samsung Galaxy S25 Ultra can survive a 2.2 meter drop onto concrete – way better than other materials out there.

“Samsung and Corning have a long history of collaborating to provide consumers with the most advanced and innovative technologies,” said David Velasquez, Vice President and General Manager, Corning® Gorilla® Glass. “With Gorilla Armor 2, we offer consumers an unparalleled user experience with the first durable, optically advanced glass ceramic cover material ever used on a Galaxy mobile device.”

If you’re as clumsy as I am, the Galaxy S25 Ultra might just be the only phone that can survive us.

AI That Gets You

The real magic of the S25 Ultra is in its AI capabilities. Samsung is calling it their smartest AI-powered device to date, and it’s easy to see why. With multimodal AI agents, it’s designed to be more intuitive and context-aware than ever before. Thanks to on-device AI processing, everything from multitasking to snapping photos is faster and smoother.

Powered by the Snapdragon® 8 Elite for Galaxy chipset, it ensures top-tier performance without overheating, reportedly. and ensuring you, your phone and all applications are working together in harmony.

A Fintech Hub to Solve the World’s Problems?

Imagine a device that’s not just a phone but a complete and comprehensive ecosystem between software and hardware. The Galaxy S25 Ultra is exactly that. It’s built to adapt to your habits and make your life that much easier. It makes sure to enhance your experience with its personal AI UX that will feel like it was custom-made just for you. The device uses SEO within its context to maximize efficiency. You’ll find anything on your phone that may elude you – whether it’s that picture from last summer when you were wearing a blue jacket or that one app you can never seem to locate.

The AI powered device, like many of its Galaxy counterparts, has a multitude on built-in functionalities. This means, for the most part, you’ll always need one less app. One of my favourites is their Shazam-like functionalities.

Privacy in Your Hands

One of the coolest features the Galaxy S25 Ultra has in the day and age where privacy is more prevalent is a dedicated memory chip that keeps your data secure. Unlike other devices that rely on the cloud, your data stays on your phone – literally in your hands. Samsung’s commitment to security is a solid ten across the board, ensuring your privacy is always protected.

There are too many cool things about this phone, people! This device keeps all the essentials – your essentials – in your hands. With less reliance on the cloud and more focus on leveraging the stability of its hardware, it delivers consistent, smooth performance – whether you’re gaming, streaming, or multitasking. Less buffering and more living, it’s said the Galaxy S25 Ultra is built to last.

Battery Life That Keeps Up

And let’s not forget the battery; ah yes, the battery. the S25 Ultra boasts the longest-lasting battery yet. With up to 31 hours of video playback on a single charge. No more scrambling for a charger halfway through the day or hustling plugs at bars and restaurants.

Powerhouse photography

The Samsung Galaxy S25 Ultra is pushing the boundaries of what a smartphone can do with photography and videography. An absolute powerhouse, that makes everything from capturing to editing.

It boasts a 12MP selfie camera for those all-important self-portraits (because, let’s be real, who doesn’t love a good selfie?). The forever championed back camera has an impressive 50MP ultra-wide lens and 200MP wide-angle lens, amongst others. Night photography just got better and clearer too. The Samsung Galaxy S25 Ultra shoots clearer videos in the dark, with less of that grainy look.

Everything received an upgrade from the portrait mode to the macro mode. It even allows professionals to capture in RAW format, giving any pro more flexibility when editing photos.

Clearer audio recording

No need for special mics either. Galaxy AI handles specific sound cancellation for you. Just pick what you want to focus on, and the phone does the rest. It’s like having a personal sound engineer in your pocket.

AI That Scales with Your Life

From health to home, Galaxy AI scales to fit every corner of your life. It can track your diet, monitor your sleep, and even keep an eye on your vitals. And with the Samsung Galaxy x Matter collaboration, your IoT devices are more secure and connected than ever.

Get your Samsung Galaxy S25 Ultra

Unpacked at the WITS Anglo American Digital Dome, formerly known as the Planetarium, you can pre-order yours from now up until 13 February with exclusive deals. Think a Galaxy Watch7 for just R49 a month (post-paid) or R1,999 (pre-paid), plus a massive R10,000 cashback if you trade in an eligible device.