Dutch denim brand G-Star RAW has announced its latest worldwide ‘Hardcore Denim’ campaign. It features the Doggfather of hip-hop – the iconic Snoop Dogg. Helmed by a single titled Say it Witcha Booty, multi-platinum artist Snoop Dogg reiterates that there is nothing better than the fit of your G-Star.
Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim.
They have a long tradition of working with “true originals” like Snoop. Authentic and exceptional people who are one-of-a-kind and true masters of their craft.
This Snoop Dogg X G-Star RAW campaign merges their Hardcore Denim philosophy with Snoop’s signature blend of humour, style and backside appreciation.
The collaboration is brought to life by a music video. It creatively celebrates denim booties, featuring both men and women, beautiful islands, hot air balloons and yes – even dogs.
Gwenda van Vliet, CMO, G-Star RAW stated, “Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”
“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead,” added
The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg premiered globally on the 8th of September 2021.