Snoop Dogg X G-Star RAW encourage you to ‘Say it Witcha Booty’

September 8, 2021

Dutch denim brand G-Star RAW has announced its latest worldwide ‘Hardcore Denim’ campaign. It features the Doggfather of hip-hop – the iconic Snoop Dogg. Helmed by a single titled Say it Witcha Booty, multi-platinum artist Snoop Dogg reiterates that there is nothing better than the fit of your G-Star.

G-Star RAW
Snoop Dogg X G-Star RAW

Snoop needs no introduction โ€“ he’s a living legend and a globally recognised innovator, simultaneously iconic and super accessible, just like denim. 

They have a long tradition of working with “true originals” like Snoop. Authentic and exceptional people who are one-of-a-kind and true masters of their craft.

This Snoop Dogg X G-Star RAW campaign merges their Hardcore Denim philosophy with Snoop’s signature blend of humour, style and backside appreciation. 

The collaboration is brought to life by a music video. It creatively celebrates denim booties, featuring both men and women, beautiful islands, hot air balloons and yes – even dogs. 

Gwenda van Vliet, CMO, G-Star RAW stated, “Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life, and is a tongue-in-cheek tribute to all denim booties.”

“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft โ€“ leading the game. You know what I’m saying? We look ahead,” added 

Snoop Dogg.

The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg premiered globally on the 8th of September 2021.

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