Launched in 2021, Billiato – A Taste Of Wealth, South Africa’s fast-growing liquor brand, recently ranked as one of the country’s best-selling liqueurs, has announced Toss as its first brand ambassador.
Born Pholoso Masombuka, Toss made his debut with his hit song uMlando, which had its own dance challenge. Heavily inspired by South African Kwaito icons, you can hear the influence of Brown Dash, Mandoza, Msawawa and Zola on his music. The 23-year-old has been described as the new-age pantsula.
“I am so humbled to be the new brand ambassador for Billiato, I feel as though this is the beginning of many beautiful things for me and my career. Thank you to Cassper Nyovest and the entire team at Billiato for this honour. I am thrilled to be part of this magnificent team, and I can’t wait to expand the taste of wealth with my fans!” Toss said on making history as Billiato’s first brand ambassador. The fast-rising talent continues to make strides in the Amapiano music scene.
Businessman and rapper Cassper Nyovest explains the inspiration behind the name Billiato as a state of mind. “It is, in fact, my nickname, taken from the word Billion. It is also deeply rooted from the culture found in the Vaal as they consider themselves as Italians, so it’s ghetto fabulous,” says Nyovest. “We are delighted to welcome and introduce my brother Toss to the Bialliato family, with this venture, the goal is to take Billiato to even greater heights”, added Cassper.
A premium aperitif liqueur, Billiato is available at all major retailers and is to be enjoyed responsibly.