Get Your Creative Groove On with Relay Jeans’ Sound of Denim Competition!

Calling all music lovers and aspiring artists in South Africa! Relay Jeans, a prominent denim brand under the TFG group, is back with the second edition of its groundbreaking Sound of Denim campaign. This innovative initiative blends the worlds of fashion and music, transforming the distinctive sounds of denim into a unique sonic experience.

Denim Meets Music: A Collaborative Soundscape

At the heart of the Sound of Denim campaign lies a collaboration with the renowned South African music producer ThoziMusic. Real name Thozamile Mnguni, he’s famous for his captivating fusion of Western EDM and vibrant South African sounds. ThoziMusic has curated a special soundtrack using sounds derived from Relay Jeans’ denim products. Imagine the rhythmic rustle of denim fabric, the sharp click of buttons and zippers, and the subtle scratch of Velcro, all woven together to create a sonic tapestry that’s as unique as denim itself.

Len Makhoba, Marketing Manager at Relay Jeans, expressed the brand’s excitement for the campaign:

We’re thrilled to bring the Sound of Denim competition back for its second year. Last year’s campaign was met with incredible enthusiasm, and we’re excited to offer this platform for even more up-and-coming artists to showcase their creativity. At Relay Jeans, we’re committed to empowering new voices and celebrating individuality through music and fashion.

Unleash Your Creativity: The Sound of Denim Competition

The Sound of Denim campaign goes beyond just a sonic experience. It invites aspiring music producers and artists to participate in a thrilling competition. Here’s how you can join the denim-infused musical journey:

• Download the Music Kit: A specially curated music pack, crafted by ThoziMusic, is available for download. This kit features the unique sounds extracted from Relay Jeans’ denim, offering a foundation for your musical creation.
• Remix and Produce: Use the sounds from the music kit to remix and produce your own original track. Let your imagination run wild and create a soundscape that embodies the spirit of denim.
• Submit Your Entry: The competition runs from November 14th to December 6th, 2024. Participants can submit their completed tracks through a dedicated microsite, where they can also find more information about the competition.

Denim, Individuality, and a Chance to Win

The Sound of Denim competition offers more than just a platform for creative expression; it’s an opportunity to win a share of R45,000! Relay Jeans challenges participants to create tracks that reflect the core values of denim – individuality, authenticity, and versatility.

Makhoba further emphasizes the opportunity this competition presents:

Whether you’re an aspiring producer, DJ, or artist, this is the perfect opportunity to showcase your talent and take the first step in your music journey.

Whether you’re a seasoned producer or just starting your musical journey, Relay Jeans wants you! They’re encouraging you to unleash your creativity and let the Sound of Denim inspire you. Visit the official website at https://soundofdenim.co.za to:

Download the music pack

• Enter the competition
• Become a part of this exciting fusion of fashion and music!