Welcome to ARC: Your luxury beauty destination

June 24, 2021

Beauty lovers are in for a treat as ARC has officially opened its glass doors to their super lux flagship store. Located in Sandton City, with an accompanying online store, it is the luxury beauty destination where you can go and get your fix.

Sitting on an admirable 500m² of decked out property, it is aesthetically filled with everything your skin will lap up. With opulence only, expect to find:

  • Makeup
  • Skincare
  • Fragrance
A celebration of your individuality and uniqueness.

From esteemed global and local brands such as:

  • Lulu & Marula
  • Dior
  • La Mer
  • Guerlain

A dream come true that doesn’t stop there but meets you where your wishes begin. Arc, having just opened, has already kicked it up a notch by being the country’s official stockists of:

  • Huda Beauty
  • Wishful Skincare 
  • Kayali fragrances

As well as fan favourites:

  • Beauty Blender
  • Atelier Versace

Kelly Fung, Marketing Executive says, “We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa. So prepare to immerse yourself in our modern, energy-fuelled and beautifully-designed store. From launching new and exclusive brands into the country, to offering unique interactive experiences – it truly is a beauty wonderland!”

The store

The store takes the old-school beauty counter approach and turns it on its head. While you won’t see your typical beauty consultant from the department store era, they are offering exceptional service and expertise from their team of architects that include: 

  • Makeup artists
  • Skin specialists 
  • Fragrance consultants

They are on hand to help you as an added support to their self-service approach. Customers can look forward to dedicated areas within the space for all their self-care needs. 

Pick and choose your favourite section of the store depending on what you want and need. Will you be at The Sanctuary where you can browse the extensive collection of products? It also offers a welcoming space for guests to find and develop their unique skincare routine. Do you prefer to book a Dermalogica face mapping session for an accurate skincare analysis or would you rather enjoy a treatment in the privacy of The PodEither way, the ARC is your oyster.

Find your peace at The Sanctuary

You are at the core of what makes the ARC. It champions individuality and self-expression. Go on and get creative at The Lab. It is an interactive space for testing newly-launched products, expert-hosted masterclasses or perfecting a new look. 

ARC online

After launching its e-commerce store in April 2021, the brand continues to stay ahead of the curve. Kickstarting their sustainability mission, Doing Beauty Better, to achieve an ambitious goal of zero waste, ARC takes a different approach to package its products. Rather than requesting customers to purchase shopper bags, they’re donating R5 to a local environmental organisation, Greenpop, on your behalf if you don’t take one of their locally-made, 100% recycled and reusable bags.  

Bold enough to launch during the time of COVID-19, ARC reinforces the brand’s commitment to responsibly delivering the beauty of tomorrow, today. They’ll be implementing health and safety measures to make sure the store is a trusted place for customers to shop as the world continues to overcome the pandemic. 

Find your favourites all in one place.

About ARC 

Bringing South Africa the most-loved local and most-coveted global luxury brands and products. It is for all your beauty and self-care needs and ARC is responsibly delivering the beauty of tomorrow – today.  

ARC, founded in 2020, was born from the belief that the world would be a more beautiful place if we embraced uniqueness and celebrated individuality. The goal was ambitious but simple: to create a one-of-a-kind world of discovery that was more than just a beauty destination. 

It’s ARC’s mission to spark change. They are modernising things and it starts with you – their customer. They believe that if you feel good, you’ll do good. Along with industry-leading service and innovative thinking, ARC is kickstarting a new kind of beauty conversation. A conversation that demands transparency and insists upon inclusivity while confidently throwing the rule book out of the window.

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