SA’s very own to perform at Essence Festival

Africa Creative Agency™ (ACA), Africa’s leading talent agency, is taking their roster of artists to perform at the 25th Annual Essence Festival held in New Orleans 5-7 July. Nasty C, Amanda Black, Celeste Ntuli, and Tellaman proudly represent South Africa; Sauti Sol, Vanessa Mdee and Rayvanny celebrate East Africa with WurlD honouring his Nigerian roots.

Drawing on decades of experience across music, media, television and film, ACA serves as a conduit between entertainers and brands and the 54 countries comprising Africa. The agency also provides a platform to elevate African performers and artists into the international spotlight, following global best practices and experiences.

“At ACA, we conceptualize, create, and leverage intersections between African culture and global markets by creating the first Pan-African Talent Agency and Digital Marketing/Branding Agency,” comments Nandi Mwepu, Brand Manager/New Business Development. “We are thrilled to be able to take our artists to Essence Fest and extend their global footprint.”

“It’s an incredible opportunity to perform for one of the biggest festivals in North America, one dedicated to urban culture and lifestyle. ACA has been able to deliver and enhance my visibility on the global stage and I’m equally excited to play at Essence Fest,” comments Nasty C.

“I really never could have imagined that one day I’d be making people fall out of their chairs at the Essence Festival in New Orleans. I am so grateful to my team for this opportunity,” states Celeste Ntuli.

2019 continues to be a year of growth for ACA whose principals who first began working in South Africa in 1998. Recent agency signings include Kenyan super group Sauti Sol, acclaimed actress Pearl Thusi, award-winning Major League DJz and SAMA nominee Lady X.