Not only does 2019 mark the end of a decade, but it also sees the celebration of the 40th Miss Soweto pageant. Held at the landmark that is the Soweto Theater, Musawenkosi Gumede scooped the crown and title of Miss Soweto 2019 amid 19 other beautiful ladies on Saturday, 30 November 2019.
Proudly sponsored by White Star Super Maize Meal, the occasion was dripping with glitz, glam and all the sauce including entertainment by international house music legend, Harrison Crump and Idols finalist Thando Mngomezulu.
Ushering Musawenkosi, Thato Kubheka and Fhulufhelo Bilankulu who took first and second princess respectively with Kubheka also taking Miss Personality sponsored by Even and Lovely and Thando Tshabalala being named Miss Social Butterfly.
Co-hosted by Miss Soweto 2016 winner, Nthabiseng Kgasi, and Miss Soweto 2009 first princess, Refiloe Motsei, the pageant contestants were judged by actress and TV producer, Nolo Phiri, Grace Mantjiu of Bona Magazine and Zazinhle Mthembu. On asked what they were looking for, for the next Miss Soweto, Grace Matjiu mentioned that she wanted a lady who was beautiful inside and out. “I am looking for a woman who is strong enough to breakdown those barriers and do the good that is needed in Soweto”, she said.
“You’d notice that we have been growing our own timber, all of this year’s presenters are former winners of Miss Soweto. We have taken the responsibility to not only reward them with prizes but also continue to open doors for them long after their reigns are over. We are extremely proud of this year’s finalists for making it this far and a huge congratulations to Miss Soweto 2019, Musawenkosi Gumede. We have no doubt that she will carry the title with grace, determination and confidence. This year’s Miss Soweto was particularly special for White Star as it is our 20th birthday as a brand” says Mokhele Makhothi, Marketing Manager of White Star Super Maize Meal, which is the main sponsor of the pageant. “We look forward to a great journey with Musawenkosi as White Star’s brand ambassador.”
Miss Soweto 2019, Musawenkosi Gumede, received a prize valued at more than R160 000 with White Star sponsoring the grand prize of a whopping R100 000 in cash. The 1st Princess took home more than R40 000 in prizes and cash, the 2nd Princess’ prizes are worth just under R20 000.