Eats and Drinks

Celebrate flavour at Soweto Kota Festival with Aromat

August 29, 2023

Welcome to AROMAT’s Sponsorship of the 6th Annual Soweto Kota Festival

Celebrating Culinary Diversity and Cultural Vibrancy

Aromat, the beloved flavour enhancer, is excited to announce its official sponsorship of the 6th Annual Soweto Kota Festival, scheduled to take place on September 2nd and 3rd, 2023, at the iconic Soweto Cricket Oval in Rockville Soweto.

This year’s festival signifies a significant milestone in its journey of celebrating culinary diversity and cultural vibrancy since its inception six years ago.

As an iconic South African household brand, Aromat will invigorate the festival with an immersive and captivating brand experience that will tantalize taste buds and ignite the senses. Playing an integral role in local food culture, the Soweto Kota Festival is cherished by Mzansi flavour enthusiasts, and Aromat commits to continuing to capture the essence of South African cuisine through a Flavourful Brand Experience at the event known as ‘The Aromat Head Kotas.’

An Experiential Fusion of Flavours and Entertainment

This experiential setting offers festival-goers an extraordinary fusion of flavours, feel-good entertainment, and urban myths.

‘The Aromat Head Kotas,’ affectionately referred to as The Aromat Lounge, is not just a physical space; it’s an encounter that bridges the gap between tradition and modernity. This curated oasis will Unveil Unbelievable Flavour and serve as a haven for food enthusiasts, culture connoisseurs, and those in search of a distinctive festival escapade. The lounge invites visitors to delve into a realm of culinary delight, where traditional street food dishes are reimagined with the enchanting touch of Aromat.

Within ‘The Aromat Head Kotas,’ attendees will be treated to a culinary spectacle presented by renowned chefs who will craft mouth-watering creations showcasing the versatility of Aromat. Festival-goers will have the opportunity to savor an exclusive Aromat menu that goes beyond the offerings available at the festival.


Dispelling Drinking Myths and Culinary Legends

Aromat’s involvement at the Soweto Kota Festival goes beyond mere taste sensations. The brand will unveil an innovative and captivating experience centered around “urban myths” that challenge perceptions and elevate the ordinary to the extraordinary. This event-centric activity aims not only to drive product trials but also encourages experimentation that extends Aromat’s essential presence beyond traditional culinary applications. Aromat’s versatility can be relished with any dish, anywhere, anytime. Aromat is poised to leave an enduring impression on festival attendees, fostering excitement, joy, and a connection to the brand and the vibrant cultural heritage of Mzansi.

Extending the Experience to Social Media

For those unable to attend the festival in person, the Aromat experience will not be out of reach. The brand will expand its presence to social media platforms, ensuring that even those beyond the festival grounds can partake in the delight and marvel of the event.

Aromat’s involvement in the 6th Annual Soweto Kota Festival underscores its commitment to enhancing flavours, celebrating cultural diversity, and forging connections through taste and experience. Join us at The Aromat Head Kotas for an unforgettable journey into the heart of Aromat’s flavour revolution. Unveil Unbelievable.

Follow @Aromat_sa and @sowetokotafestival on social media for more information and updates.

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