Eats and Drinks

BOMBAY SAPPHIRE Introduces The Creator’s Hub in South Africa

August 28, 2023

BOMBAY SAPPHIRE launches Creator’s Hub – a program to inspire creativity and ignite innovation in the South African bartending community

Pioneering a bartending revolution at the Creator’s Hub

BOMBAY SAPPHIRE, the world’s leading premium gin brand, has unveiled the Creator’s Hub in South Africa — a pioneering program that will bring together over 50 top bartenders from across the nation for a transformative experience in Cape Town. This groundbreaking 3-day event, scheduled from September 4th to 6th, 2023, at 61 Loop Street, Cape Town, is set to redefine the trajectory of South Africa’s bartending community. Through enlightening discussions, immersive masterclasses, and captivating exhibitions curated by both global and local thought leaders, the event will celebrate the art and craft of cocktail culture.

Joining from around the globe, BOMBAY SAPPHIRE’s esteemed figures, the global Master Distiller, Dr. Anne Brock, and the brand’s global Master of Botanicals, Alessandro Garneri, will grace South Africa to inaugurate the program. They will not only provide invaluable mentorship sessions to attendees but also lead exclusive masterclasses to share their expertise and insights with the bartending community.

Bombay Sapphire
Dr Anne Brock & Alessandro Garneri. Image supplied

Fueling creativity and craftsmanship

“At BOMBAY SAPPHIRE, we hold in high regard the indispensable role of our bartending community as creative brand advocates. Our firm belief in fostering creativity within everyone underscores the core essence of BOMBAY SAPPHIRE,” asserts Avukile Mabombo, Marketing Manager, Middle East and Africa, Bombay Sapphire. “The Creator’s Hub serves as a platform to unlock creative self-expression, embarking on a thrilling journey into the realm of bartending. We eagerly anticipate presenting the distinctive flavors and botanicals of BOMBAY SAPPHIRE through this sensory experience, promising engagement, education, captivation, and entertainment for guests in Cape Town this September,” he adds.

The Creator’s Hub experience will welcome industry professionals starting from September 5th, 2023, followed by consumers on September 7th, 2023. Attendees can relish the full spectrum of offerings, including culinary demonstrations, food pairings, film screenings, enlightening talks, art and craft classes, and an exemplar of cocktail craftsmanship at the exclusive one-night pop-up hosted by Kevin Armstrong and Daniel Waddy of Satan’s Whisker’s, ranked 23rd in The World’s 50 Best Bars.

Moreover, alongside these exclusive sessions, the Creator’s Hub will mark the launch of BOMBAY SAPPHIRE’S pioneering ‘Saw This, Made This’ program, a first for South Africa. Further solidifying the brand’s ongoing dedication to nurturing creativity and the arts, this local installation will exhibit the artistic expressions of sixteen esteemed emerging South African artists. This concept draws inspiration from the global ‘Saw This, Made This’ campaign introduced earlier this year in New York and London — a collaboration between BOMBAY SAPPHIRE and the world-renowned film director and creative visionary, Baz Luhrmann.

Stir Creativity the Bombay Sapphire way.

Empowering Future Talent

Beyond the enthralling activities, the Creator’s Hub experience extends an exceptional mentoring opportunity for bartenders and industry professionals. Alongside sessions hosted by BOMBAY SAPPHIRE global experts Dr. Anne Brock and Alessandro Garneri, a cadre of industry leaders from around the world will participate, showcasing and sharing their skills, expertise, and insights to nurture the future talent of South Africa.

The chosen venue, 61 Loop Street, mirrors BOMBAY SAPPHIRE‘s mission of creativity. The transformation of this undiscovered central space into an artistic wonderland is in perfect alignment with the brand’s ethos. Situated in the heart of the city’s premier bars and restaurants, the Creator’s Hub will spill onto the streets. International bartenders and ingenious drink architects will weave their mixology magic at various venues and hotspots, adding an extra layer of enrichment to the experience.

For individuals seeking more information about BOMBAY SAPPHIRE’S Creator’s Hub and to register for the events as industry professionals or guests, kindly visit Thecreatorshub.co.za. It’s important to note that attendance is free of charge; however, spaces are limited. Registration is mandatory for entry.

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