Celebrate Women with Brutal Fruit Spritzer: The Ultimate Gift

In celebration of women, Brutal Fruit Spritzer gave us ladies the best gift this Women’s Day—a well-deserved break! We were invited to an exclusive Women’s Month Glam Picnic, where the day was all about relaxing, recharging, and reconnecting. Encouraged to Be In The Moment, we put our phones down, raised our glasses, and toasted the amazing women we are and know.

A Day of Glamour and Connection at The View Boutique Hotel

The occasion was hosted at the luxurious The View Boutique Hotel, nestled in their lush gardens. Brutal Fruit Spritzer curated a gorgeous day that allowed us to fully immerse ourselves in the moment and engage with amazing women. Knowing we’d want to capture these memories, Brutal Fruit Spritzer spared no effort and arranged for professional photographers and content creators to document the day.

The Phones Down, Glasses Up Picnic 🥂

When we arrived, my besties and I received a warm welcome with open arms. We received a checklist of games to play for a chance to win a limited-edition picnic basket, and a locker to safely store our phones. This was a much-needed break from our gadgets. As South Africans, we average 9 hours and 24 minutes of screen time daily, according to research. Brutal Fruit Spritzer fostered a relaxing environment that encouraged us to unplug and create genuine connections.

We enjoyed a hot winter’s day filled with fun, relaxation, and meaningful connections, both with old friends and new ones. Without the distraction of phones, we were all able to be present in the moment and enjoy it to the fullest.

The Need for a Break: Reflecting on Burnout

I don’t know about you, but this year has been overwhelming. I remember feeling burnt out as early as January. Working and relaxing in the digital realm can be exhausting and does little for my anxiety. Are we strong women? Absolutely! But even the strongest of us need a break. Indeed, the constant connectivity, coupled with life’s demands, gradually chips away at all of us. It ultimately leading to the burnout of 42% of women worldwide.

Brutal Fruit Spritzer Creates Purposeful Connections

“Our goal is to create purposeful connections and memorable experiences for our audience. The Phones Down, Glasses Up Picnic is about celebrating the joy of being present with friends and loved ones, free from digital distractions,” says Ramona Kayembe, Head of Brand at Brutal Fruit Spritzer.

Kayembe adds, “As a brand, our insights have always been our compass, guiding us to understand what truly matters to our audience. Through countless conversations, social media interactions, and community engagements, one theme stood out—the yearning for genuine, undistracted connections. It became clear that in a world dominated by screens, our besties craved the simplicity of face-to-face moments, where the laughter is real, and the memories are tangible.”

The Connection Blanket Experience: Crafting Unity and Creativity

Nestled in the heart of the leafy suburb of Auckland Park, the Phones Down, Glasses Up event was an unforgettable celebration of connection and creativity! At the center of it all was an interactive blanket experience, where 160 guests came together to craft a united masterpiece. Guests included:

• Lesedi Matsunyane Ferguson
• Gaisang Noge
• Nicole Woke
• Pumla Dineo
• Chanley Wong
• Ipeleng Selepe

Guided by the vibrant MC Ayanda MVP, we joyfully connected blanket pieces, creating a stunning 80-piece, 2m x 2m quilt. The quilt symbolized the unity and connection shared among everyone present.

A Day Filled with Entertainment and Memories

Not gonna lie, a day without my phone was nerve-wracking at first, but it turned out to be one of the best experiences I’ve had in a long time. Brutal Fruit Spritzer packed the day with entertainment! From Giant Jenga to friendship bracelet crafting, and even some lively line dancing. Every activity had us fully in the moment, creating lifelong memories and meaningful connections.

Mindful Screen Use: The Balance Between Technology and Belonging

This innovative activation was designed to highlight the balance between modern technology and personal interactions. Brutal Fruit Spritzer emphasizes the need for mindful screen use. It has an impact how you relate to the world and fostering a true sense of belonging.