Me.mi Jewellery – behind the brand

September 28, 2021

Me.mi Jewellery is a multifaceted fine jewellery brand. They specialise in a wide range of custom jewellery such as necklaces, bracelets, earrings and charms.

Brought to life by Oroafrica, one of the leading jewellery manufacturers and distributors of fine jewellery in South Africa, Me.mi was founded by Steven Nathan. Oroafrica has been supplying major jewellery retailers – around the world – with gold and diamond jewellery since the early 1990s.

Me.mi Jewellery was established in 2016 by Gary Nathan. After implementing many exciting projects, including the creation of branded collections for customers and clients, Gary saw a gap and understood that the consumer wanted something unique and meaningful.

“We then set about developing our system of manufacture that would enable customers to co-create, customise and personalise their jewellery. That not only could be produced extremely quickly without compromising quality but would be affordable as well,” says Gary Nathan.

Me.mi jewellery exhibited at jewellery fairs from Las Vegas to Sydney, Johannesburg to London and the team was blown away by the need for their product in the jewellery industry.

Me.mi Jewellery
Me.mi – “make it yours”

The Me.mi team soon realised they had a winning product and launched their first consumer website in 2018, followed by the launch of their first standalone store in Canal Walk Shopping Center, in Cape Town. Recently, inspired by the COVID 19 Pandemic, Me.mi Jewellery opened their second store in Sandton City Mall in Johannesburg, offering customers in-store personalisation while you wait.

Consumers also have the added advantage of an in-store postbox and gift cards activation. It will allow you to send a personalised gift anywhere in the world.

Me.mi is a family business built on family values. Every purchase is personal with every design created with you is an opportunity to journey with you, wherever you’re going. Ready to celebrate the many milestones in your life – and capture each one in a customised piece, made just for you.

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