Event Technology

Meta supports the Creators of Tomorrow

September 28, 2022

Following the launch of the Creators of Tomorrow campaign, Meta hosted its first Creator Day yesterday, on the 27th of September, at The Forum Conference Venue in Bryanston. Attendees were made up of 40 creators across: 

  • Lifestyle
  • Entertainment
  • Travel
  • Beauty 
  • Fashion

The event included workshops aimed at empowering creators with skills and knowledge to establish and grow their brand, reach their audience and earn a living while doing what they love. During the workshops, Creators learned:

  • How to use Reels in new and creative ways
  • Get future-ready by utilising the latest tools and features on the platforms
  • Stay safe online
  • Monetise their content on Facebook and Instagram 
  • Establish genuine relationships with brands

Meta – the best place for creators

Moon Baz, Head of Creator Partnerships, Middle East, Africa and Turkey, Meta presented inspiring creators to think about getting future ready. She also unpacked how Meta thinks about the creator economy and supporting creators. Baz said, “Our goal is to be the best place for creators to tell their story, grow their audience and earn a living. At Meta we place huge importance on creators and we continue to invest in building a suite of tools to support creators’ various needs and ambitions, no matter where you are in your journey. We’re proud to have a local partnerships team who work hand in hand with creators to guide them on their journey, and we carry out events, such as the Meta Creators day, to connect with as many of our creators as possible.”

Rof Maneta, Itumeleleng Morule, Pamela Mtanga and Tevin Musara at the Meta Creators Day. Image: supplied

Referring to the metaverse and upcoming products, Baz added, “We’re looking at what creators are already doing across our technologies to improve the experience, and we’re investing in a suite of monetisation tools and features to help creators earn money like NFTs. We recently expanded access to digital collectibles – bringing the benefits of NFT ownership to even more creators and collectors and making the NFT space more inclusive.”

Investing in tomorrow’s creators today

Commenting on the talent coming from Africa, Kezia Anim Addo, Communications Director, SSA, Meta, said, “At Meta we’re deeply invested in the creative industry in Africa. It’s exciting to witness this vibrant creative scene changing how the world views Africa. We’re committed to supporting and investing in young and diverse talent, through campaigns like #ShareYourAfrica where we collaborated with over 20 African creators based on the continent and the diaspora and the recent ‘Creators of Tomorrow’ campaign featuring ten creators from across SSA including Pamela Mtanga from South Africa. Creators are inspiring a new movement of creative content online through building communities and leveraging features like Reels available on Facebook and Instagram. The immense talent we’re seeing from the continent including South Africa, is truly inspiring.”  

In the evening, Meta hosted an intimate and immersive dinner experience with some of South Africa’s top creators like Black Wendy, Lesego Thlabi and the Birth of Stars. Attendees were treated to a soulful performance by singer and songwriter Langa Mavuso. It was an evening of fine dining, networking with the Meta team, and receiving insightful tips to help them unlock the full potential of their content creation on Facebook and Instagram. 

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