Introducing Extreme Passion Fruit: The New Taste of Mzansi!
South Africa, it’s time to turn up the heat and bring your best moves because the Extreme family has just welcomed a bold new flavour – Extreme Passion Fruit! Whether you’re at a party, a braai, or out with friends, chances are you’ve already experienced the invigorating taste of Extreme Apple Ale. Now, Mzansi’s favourite ale is mixing things up with a fresh twist, combining crisp apple with tropical passion fruit and a hint of raspberry!
The New Invigorating Flavour
Nicole Hewitt, Extreme’s Senior Brand Manager, summed it up perfectly: “We know South Africans love the distinctive apple taste of the original Extreme, so we had to make extra sure that any new Extreme flavour was going to be as invigorating and refreshing” says Nicole. “Extreme Passion Fruit is a crisp apple ale with a tropical passion fruit flavour and hints of raspberry. It has an invigorating, bittersweet taste designed to appeal to both men and women.”
Celebrate Mzansi’s Moves with Extreme
Extreme isn’t just about flavour – it’s about celebrating the culture, energy, and passion of Mzansi. This year’s ‘Bring Your Moves’ campaign takes things to the next level, inviting South Africans to show off their unique moves. Building on last year’s ‘What’s Your Move?’ campaign, which showcased iconic moves like the xibelani and hamba wena, the new campaign is all about positivity, individuality, and of course, #MoveMzansi!
Get Extreme Passion Fruit in Stores this September
Ready to experience the excitement? The new Extreme Passion Fruit is launching in a sleek 440ml can 4-pack, available for just R109.99 at leading retailers, bars, restaurants, and taverns nationwide from September 2024. Don’t miss out – grab your pack, gather your crew, and bring your moves!
Bring Your Moves and #MoveMzansi!
It’s time to bring your unique style, vibe, and energy. With Extreme Passion Fruit, you’re not just sipping a drink, you’re creating moments. So, what are you waiting for? Join the movement and show Mzansi how it’s done with the new drink!
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