Rubicon goes back to the future for its 2021 collection

June 1, 2021

Celebrating almost two decades in the fashion world, award-winning African couture fashion brand Rubicon showcased their latest 2021 collection ‘Myth Re-imagined’ in Sandton, Johannesburg.

RUB400 Blouse and skirt

This year’s collection is inspired by the fashion trends from the great historical Mapungubwe Kingdom in Limpopo. The design aesthetic is derived from:

  • The kingdom’s social structure
  • The influence of trade with the far east
  • The area’s dynamic ecosystem

Further inspiration was gathered from the kingdom’s surreal landscape – from its horizon to its gorgeous flora and fauna found in the region. The kingdom has inspired legends from all over the world over the centuries. Moreover during its heyday, emissaries travelled from near and far to trade for the kingdom’s precious jewels – especially gold and ivory.

With much research on the fashion trends that were popular in the kingdom over 1000 years ago, Rubicon’s founder and creative Director, Hangwani Nengovhela, allowed herself to dream and re-imagine its fashion history.

Fast forward a century to the Majestic #RubiconQueen woman Rubicon designs for.

The Majestic Rubicon Queen

She is a globetrotter. A go-getter who brings the spirit, energy and the power of the Mapungubwe Royal Kingdom to life wherever she travels. Adorned in her regal Rubicon garment, she wears it in various settings from work through to all her social events.

The #RubiconQueen is uncompromising. She presents herself and is known by those in her life as someone who is majestic and operates with integrity.

RUB404 Dress with Belt

“It is well known that the Mapungubwe Kingdom was a bustling nation whose people lived in abundance. To show their strength and power, the Mapungubwe’s ruler moved the upper classes to the top of a hill while the working classes remained on level ground. We have included that concept into our latest work. Translating the different levels of authority into fashion, our garments showcase various layering of fabrics while depicting movement throughout the collection,” stated Rubicon’s Hangwani Nengovhela.

With almost 20 years on the global fashion scene, Rubicon has come to be known for its fine attention to detail. This is what separates Rubicon from most African fashion brands.

Rubicon focusses on details such as:

  • Top-stitching 
    • Inspired by garments worn by emissaries from the far east. 
  • The blue, yellow, and white colour scheme 
    • Brought in from the Mapungubwe area’s surreal landscape. More so its horizon and gorgeous the flora and fauna found in that region.

    Leave a Reply