From a whimsical off-the-shoulder gown in the softest of organza to a striking red-carpet inspired ballgown, an eye-catching Jacquard embossed dress in the most serene of blues and onto an attention-grabbing ensemble in fuchsia and tangerine, four of SA’s top designers have revealed their alluring designs at the launch of the Comfort Scent-sory Fashion Auction.
Hosted by media personalities Nomalanga Shozi and Olwethu Leshabane, guests included former Miss SA Tansey Coetzee, entrepreneur Leanne Dlamini and media personality Abigail Visagie. Guests were treated to an eyeful of specially crafted creations by:
- Founder and creative director of Mantsho Palesa Mokubung
- Kathrin Kidger of the eponymous brand known for its timeless style
- Emerging designer Kayla Stam
- Rising fashion wunderkind Jacques Bam
The innovative sensory experience was hosted at We are EGG retail emporium in Rosebank @The Zone in Johannesburg on Wednesday, 23 November 2022.
Comfort Scent-sory Fashion Auction
“This is an auction where, instead of bidding by holding up a paddle to make higher and higher offers, we want you to view the craftmanship of the designs in all their vibrant colours. Feel the softness of the garments and smell the burst of fragrance, which envelopes them as you bid to match four incredibly beautiful one-of-a-kind creations to one of our Comfort variants,” explained Sherry Hills, Comfort South Africa Brand Manager.
The four designers were carefully selected from across the country for their unique style and provided with this creative challenge. Each needed to produce a one-of-a-kind creation inspired by one of the luxury fabric conditioner’s seven variants – Heavenly Nectar, Morning Fresh, Divine Petals, Elegance Uplifting, Lily and Pure.
Kayla Stam
“As a fashion designer, I am constantly thinking about the care and longevity of my garments. So, partnering with Comfort felt like a natural step,” said Kayla Stam. Her emerging fashion label offers ready-to-wear, office and occasion wear and is rapidly gaining a local following.
Jacques Bam
Jacques Bam, whose exuberant approach saw him win the coveted SA Fashion Week student competition in 2018, said he relished the opportunity to take a completely different approach to how he ordinarily designs.
“I really enjoyed the challenge of using my sense of smell in the design process, something I have never done before, and it added a lovely dimension to the design,” he said.
Kathrin Kidger
For Durban-based Kathrin Kidger, fragrance took on a metaphorical dimension. Selecting lightweight fabrics to mimic the movement Comfort makes when added to water.
“I wanted the organza pieces to feel as though they were physically leaving in an existing form, and travelling much like scent does,” she explained.
Palesa Mokubung
Meanwhile, Palesa Mokubung, the founder and creative director of Mantsho, said her design, titled Di Palesa, takes its cue from the iconic yellow flower print, which encapsulates their logo.
“Like a bouquet of flowers, Di Palesa is a blooming dress of diverse, joyful colours,” said Palesa.
Visit the Comfort Scent-sory Fashion Auction
The Comfort Scent-sory Fashion Auction is open to the public. You can attend the Comfort Scent-sory Fashion Auction and visit each designer’s booth for an immersive experience, smell the burst of endless fragrance, touch the softness of the garments on display, and marvel at the vibrant colours of each design.
At each booth, you will have a chance to select which Comfort variant matches the garment displayed.
- Enter via a QR Code. What you select becomes your bid.
- The bids are only for visitors who correctly match all four variants to the respective designs. They will be entered into the draw for the following prizes:
- First Prize: A designer wardrobe to the value of R40 000;
- Second Prize: An all-expenses paid experience valued at R40 000; and
- Third Prize: Five winners of a full year’s supply of Comfort
The designer garments are on display from 23 November until 23 December at We Are EGG in Rosebank @TheZone. The competition closes online on 24 January.
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#ComfortScentsoryFashion
Good luck!
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