Comfort x renowned fashion designers for a unique fashion auction

November 21, 2022

Imagine placing a bid in an auction simply by employing your senses of smell, touch, and sight. Introducing an extraordinary opportunity – the Comfort Scent-sory Fashion Auction. Here, the burst of lasting fragrance that you identify, along with the touch of a garment and its vibrant colours, becomes your entry to win sensational prizes to indulge your senses.

The auction enlisted four of the country’s most original fashion talents. They were tasked with creating garments inspired by the fabric conditioner crafted by perfume experts. The Comfort Scent-sory Fashion Auction eschews the traditional approach of requiring participants to raise their paddles to make a higher bid. Instead, this is an event where everyone has the opportunity to walk away with the following prizes simply by using their senses:

  • First Prize: A designer wardrobe to the value of R40 000;
  • Second Prize: An all-expenses paid experience valued at R40 000; and
  • Third Prize: Five winners of a full year’s supply of Comfort

“Our senses impact so many aspects of our everyday lives – our memories and our emotions, how we interact with our surroundings and how we find enjoyment. Comfort provides long lasting fragrance and softness while preventing static and roughness – creating the ultimate Comfort zone of fragrance. Through this auction, we are heightening those senses and giving everyone the chance to apply them to win phenomenal sensory experiences,” said Comfort South Africa Brand Manager Sherry Hills.

Comfort Scent-sory Fashion Designers

The four designers were carefully selected from across the country for their unique style and provided with a creative challenge. Each needed to produce a one-of-a-kind creation inspired by one of the luxury fabric conditioner’s seven variants:

  • Heavenly Nectar
  • Morning Fresh
  • Divine Petals
  • Elegance Uplifting
  • Lily
  • Pure

Palesa Mokubung

Founder and creative director of Mantsho and the first African designer to collaborate with the Swedish fast-fashion company H&M. She is well known for designing her own prints and designing them into bespoke garments.

Kathrin Kidger

The highly regarded Durban-based fashion house with a reputation of creating rich and vibrant clothes. The eponymous brand is known for its timeless style, glamour and elegance.

Karla Stam

The emerging fashion label offering ready-to-wear, office and occasion wear. Rapidly gaining a local following, Kayla Stam is a girls-girl and appreciates a well rounded outfit from head to toe.

Jacques Bam

Fashion designer and creative director at The Bam Collective, Jacques Bam is a wunderkind. His exuberant approach to design saw him win the coveted SA Fashion Week student competition in 2018.

Consumers attending the Comfort Scent-sory Fashion Auction will visit each designer booth for an immersive experience in which they smell the burst of endless fragrance, touch the softness of the garments on display and marvel at the vibrant colours of each design.

At each booth, they will select which Comfort variant matches the garment displayed.

Enter via a QR Code. Your selection becomes their bid. The bids of only visitors who correctly match all four variants to the respective designs will be entered into the draw, in which three winners will be randomly selected for the grand prize.

The designer garments will be on display from 23rd November until 23rd December at We Are Egg in Rosebank @TheZone. The competition closes online on 24th January.

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    Scent-sational garmets at Comfort Scent-sory Fashion Auction
    November 26, 2022 at 7:59 am

    […] From a whimsical off-the-shoulder gown in the softest of organza to a striking red-carpet inspired ballgown, an eye-catching Jacquard embossed dress in the most serene of blues and onto an attention-grabbing ensemble in fuchsia and tangerine, four of SA’s top designers have revealed their alluring designs at the launch of the Comfort Scent-sory Fashion Auction. […]

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