Introducing Cr8tor-Con: A New Hub for Creativity

A new hub for creatives: inaugural event overview

Creatives everywhere officially have a new space that champions their creativity and is a hub of inspiration – welcome to CR8TOR-CON. The first-of-its-kind event took place on the first Thursday of April. The brainchild of Spaces Africa together with culture specialists and leading marketing digital agency, Fresh AF, invited a select few from SA’s creative community. 

In collaboration with USURPA, the event was held at the first Digital African Fine Art NFT gallery in Africa where it also extended as a re-introduction to SPACES AFRICA, a platform that has been committed to reimagining and redefining the creative spaces we inhabit since its establishment in 2016 and as an experience.

Empowering Creativity Through Collaboration

CR8TOR-CON aims to serve as a mouthpiece & platform for creatives. You can expect to elevate your craft and engage and redefine the dynamics of our creative industry. It also brings our community together and embraces our community in multiple collaborative ways. 

Hosted by Shamiso Mosaka, guests were treated to a curated two-panel discussion and a SPACES AFRICA & Fresh AF presentation by Jay Kayembe (Executive Creative Director at Fresh AF and SPACES AFRICA). The production took audiences through behind-the-scenes before the stage was set up for panels. 

Panel discussions and artistic showcases

The panel discussion focused on the themes of “Creativity & Collaboration”. In addition, it showcased visual pieces of their creative expressions within the gallery itself. Made up of renowned Southern Africa-based creatives, the panel was made of innovative minds such as:

Both CR8TOR Conversations were moderated by Shamiso Mosaka & Fresh AF / SA Creatives Culture Curator, Rudzani “Roo” Netshiheni who led the dialogue that included exploring how creatives navigate the creative industry amongst other topics discussed.

Envisioning the future of creativity

Fresh AF & Spaces Africa Executive Creative Director Jay Kayembe stated, “As a collective, our team has dedicated the past seven years to the development of Spaces Africa, fostering a platform that empowers young African creatives to exhibit their talents. It is immensely gratifying to witness the substantial backing from our esteemed partners who align with our vision and objectives, particularly evident during the inaugural CR8TOR-CON last night. The launch was both informative and inspirational for our diverse group of guests.”

The autumn evening also brought together sounds from: 

• BASMNT
• Fif Laaa
• Wendy Ntinezo
• Deniece Marz
• IceCreamSundayz 

They entertained guests throughout the night before the CR8TOR-CON experience concluded with anticipation for what’s coming next. 

“I’m thrilled about the launch of CR8TOR-CON with Spaces Africa. Together, we’re dedicated to elevating creatives into serious businesses. By combining our event production and advertising agency expertise with their platform, we’re empowering creatives to monetise their craft and reshape our industry. Thanks to all involved, and here’s to a future of collaboration and innovation. Africa to the world!” affirmed Fresh AF Managing Director Ally Fathana.

The night was filled with like-minded tastemakers, curators & creatives for an intimate launch that saw the space filled with conversation and an exhibition experience called CR8TOR-CON that took place in collaboration with SA Creatives & USURPA.