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Music

Trace and Women In Music South Africa ink partnership deal

July 5, 2021

Women in Music South Africa and TRACE have signed a multi-faceted partnership deal. It is another step forward in promoting gender equality and women’s visibility in music in South Africa

The partnership will see both organisations collaborating on several events and projects. The first of these being ‘The Importance of Music Videos’ event taking place on Tuesday, 6th July at 6:30 pm. A powerhouse panel of music experts and industry players, hosted by record label exec Ayanda Mnguni, will unpack this topic, include:

  • Award-winning singer/songwriter Shekhinah
  • Filmmaker/director Zandile Tisani  
  • Nomvula Sibeko and Vangile Msimang from Trace

Finding and building a relationship with a mentor is often cited as the most impactful resource a woman can have to propel her career. It is an important part of Women in Music’s work across the globe. Through “WIMentorship” women share their experiences, insights and time as a way of creating real and lasting change.

The sponsorship has already gotten underway. It sees TRACE and Women in Music South Africa exploring other ways of amplifying and supporting women working across all areas of the business, as a way of creating a more diverse, equitable and inclusive community for all. 

“This is an exciting partnership for us, as we are seeing that there is a strong need for more women creatives in the music video space to level the playing field. Collaborating with TRACE will ensure that we provide our members with education, support and resources on how to create and release good quality music videos,” says WiM South Africa founding member and chair Tumi Mogapi.

“This partnership is something we truly care about as it aligns with our mission to empower our youth to “stand up and shine”. We are also passionate about gender parity, by ensuring that our channels equally play and promote women and men artists, alike. This partnership allows us to continue to make a difference in our industry, by contributing to real change,” says Valentine GAUDIN-MUTEBA (Managing Director, Southern Africa & Regional Director Anglophone & Lusophone Africa at TRACE).

All other events in the Trace and Women in Music South Africa series will be announced in due course.

Women in the South African music industry are invited to join the local chapter by following wimsouthafrica on Instagram and Facebook.

Register on the WIM website.

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