Watch: CKay premières music video for WATAWI

June 17, 2022

Warner Music Africa proudly presents CKay’s newest offering, WATAWI, a rendezvous in the artist’s purple fantasy featuring Davido, Focalistic, and Abidoza. 

Following his popular releases Love (Nwantiti) and most recently Emiliana, CKay gives us WATAWI and enlists the help of Davido, Focalistic, and Abidoza to quite literally coax us even deeper into his intimate lilac imagination. In the tune, a critical question asked in any situationship is put forth: WATAWI/’what are we?’ as the musicians use the song as both discourse and catharsis. Any woman listening may use the song as evidence of their misandry but how do you even begin resisting Africa’s Boyfriend? 

CKay is, of course, no stranger to the charts. His previous works, such as Love (Nwantiti), broke several records across Africa and around the world. Another one is Emiliana, which spawned millions of streams while peaking at #1 on the UK Afrobeats Chart. This New Music Friday is yet another moment for this young musician to claim his spot on the top. The song itself is a passionate and effortless expression of CKay‘s Emo-Afrobeat and is exacerbated by a head-bopping Amapiano inflection thanks to Focalistic and Abidoza.  

Davido, CKay and Focalistic on the set of WATAWI music video.

CKay shoots WATAWI in Atlanta

Shot in Hotlanta (Atlanta), the music video itself was directed by Dalia Dias. She is no stranger to directing African musicians. Here, she captures CKay’s enticing yet elusive aura filled with shades of purple and hints of scorching crimson with acute precision and delicacy. The visuals become an exciting accompaniment to an otherwise heartbreaking song. It is boldly three African rock stars flaunting their charm. 

While CKay, Focalistic and Abidoza may be relatively new to the music scene, they make it a point to match Davido’s delivery. Not only in their flow and musicianship but in energy and the X-Factor. These are qualities that new artists that hope to solidify their places on the global stage need. 

It is in this way that WATAWI becomes an important marker for the African superstar. It is a manifestation of sheer talent at work while also pronouncing Africa as a now-continent if that was ever in question.        

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