Event Feature Lifestyle

Brutal Fruit is here to affirm that #YouBelong

October 23, 2020

To make sure you know how extra special you are, Brutal Fruit held an elegant branch to kick off their campaign aptly named #YouBelong. Held at the exclusive, luxury boutique Munro Hotel in Houghton, no expense was spared as guests were wooed by performances by Thabsie and Lucille Slade.

Brutal Fruit is inviting all superwomen in South Africa to embrace the beauty and power that is inherent in them. #YouBelong is a testament to no one else but yourself that you are more than enough. It is officially time for you to get comfortable with your intrinsic values and recognise that you are worthy of the spaces in which you occupy. Where ever, with whom ever at any given time – you didn’t make it there by mistake.

Brutal Fruit #YouBelong Images by @fluorescent_imagery and @Emp_cyclone
L-R: Kamo Modisakeng, Thabsie, Boits Nxumalo, Lizeka, Refiloe Nkoane, Nqobile Khwezi & Lerato Kgamanyane
Siya BaniImages by @fluorescent_imagery and @Emp_cyclone

Colleen Duvenage, Brutal Fruit Marketing Manager, says, “Brutal Fruit’s #YouBelong campaign is making clear to SA superwomen what we, as a brand, known to be absolutely true – as women, we belong, just as we are. Underlying this fact is a strong sense of self-acceptance and our #YouBelong campaign is here to accompany SA sheroes on this journey.”

A glam filled affair

Hosted by Thando Thabethe, the brunch featured a glamorously inspirational panel. This saw the soaking up of positive energy from Brutal Fruit brand and campaign representatives as well as:

  • Glamour SA’s Most Glamorous 2019 award winner Siyanda Dzenga
  • Digital entrepreneur and womanist Lerato Kgamanye
  • Super-talented songstress Thabsie
  • Rising actress and lover of life Kamo Modisakeng

These awe-inspiring women covered topics critical to a 2020 woman’s sense of self-acceptance, value, and power. Ranging from body image, authenticity in opposition to social media’s implicit illusions and lifestyle challenges such as finding a work-life balance. Topics addressed are those that as women we encounter on a day-to-day basis.

Brutal Fruit You belong Images by @fluorescent_imagery and @Emp_cyclone
Time to occupy your throne. Images by @fluorescent_imagery and @Emp_cyclone

Award-winning philanthropist, specialist anesthesiologist and founder of The Dr Pashy Foundation, Dr Patience Ntshani, served as the keynote speaker and provided an eye-opening address which left everyone in attendance invigorated and inspired emotionally and mentally, her address touched on women in business and maintaining our uniquity and equity as a gender.

A relaxed breath of fresh air here to affirm your value and propel you into solidifying your position is any space you occupy. Everyone left the event feeling lighter, headstrong and eager to take on the world. And just in case those nasty doubts start to creep in – keep in mind #YouBelong

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