Brutal Fruit lights up the skyline of Joburg

On Wednesday, 7 April 2021, in true Spritzer fashion, Brutal Fruit launched their all-new Ruby Apple Spritzer 620ml Grand Luxe in high style! The evening saw history in the making with a larger-than-life mapping of the new bottle being projecting across the entire southside of Africa’s tallest building for the 1st time ever! All 54-storeys were covered in 12 600 square meters – that’s 234-metres of glowing beauty. An ode to women – right at the top of Jozi, just where it belongs. 

The evening was lit and filmed by FPV drones. FPV drones, which are the future of cinematic drone filmmaking as well as used in major productions in Hollywood, helped light up the sky and the pool deck of the Leonardo Hotel. On steadier grounds, exclusive guests gathered to take in this experience, with all its glory as 88,000 lumens were projected on the south side of the building. In addition to the big reveal, the affair was fit for the Gods darling! Guests were wooed by DBN Gogo, Black Motion and violin performance from SA’s Bubble*. You’d think Brutal Fruit would stop there but no. Furthermore, to everything else, a show-stopping routine by synchronized swimmers added even more fuel to the evening.

The Ruby Apple Spritzer 620ml Grand Luxe is the newest edition of the Brutal Fruit sophisticated product family. The beloved beverage enables sister squads to share in all their wins together. For this grand milestone, SA’s most loved bev brand by its women celebrates them and their achievements, does not settle on turning heads, but lifting them instead! 

How did they do it? “The massive goal of making the towering structure sparkle in Brutal Fruit’s signature pink was no small feat. But, as a brand that is inspired by women and that lives to reflect that inspiration, we knew we needed to make it happen as a reminder to all our ladies that no goal is too far from reach and no win too small to celebrate”, said Colleen Duvenage Marketing Director Brutal Fruit.

The next time you and your girls want to pop the lid to celebrate your successes, big or small, do it with the new Brutal Fruit Ruby Apple Spritzer 620ml Grand Luxe. Just like your special moments, it’s made to be shared – responsibly.

Images by: Austin Malema/ RTC STUDIOS