Castle Lite will raise a glass to its heroes of the service industry in South Africa: bartenders. They are a cheerful audience who ensure your refreshing drinks and delicious food arrive and mathemagicians who pull off tricks to ensure the cash register is balanced to the last cent. Bartenders are the custodians of a great experience with beer.
Furthermore, as workers who make an income from tips like most of their counterparts in other pockets of the service industry, it is a rarity for bartenders to sit out a shift even on public holidays. With a salutation served Extra Cold, it is, therefore, timely to have a Castle Lite at the nearest watering hole because with each draught bought, a R5 tip automatically goes towards our bar staff on Worker’s Day.
Tips on Tap with Castle Lite
Castle Lite is set to activate the Tips on Tap initiative at more than 300 outlets country-wide, where for every 500ml draught sold, the brand will donate R5 per glass towards a bartender’s fund. With technology fitted in each draught tap, they will know exactly how much each bartender will be paid. Tips on Tap managed to raise just over R600,000 in 2022. Now in its second year running, in 2023, the bar is set at R1 million.
To shift gears this year, the big salute to bartenders is a challenge presented to two high-profile Castle Lite advocates to get them to nominate their favourite bartender and swap lives for a day. After rigorous training, the talent will put their bartending skills to the test on a chosen evening, surprising lucky consumers. Each influencer will exchange skills for a day with their favourite nominated bartender and document it publicly. The respective personalities will allow their bartender to experience a day in their life, and we will capture these experiences to personalise and celebrate these men and women. Bartenders will upskill the talent, who will work behind the counter for that day and serve draught to their followers, and the influencers will challenge their followers to do the same and win.
“At Castle Lite, we hold the bartending community in high esteem. These individuals are literally the conduit between our product and our consumer, custodians of a great experience with our beer. We applaud and support their invaluable service as stakeholders to a sector that significantly contributes to South Africa’s GDP. We are grateful and immensely proud to initiate the Tips On Tap campaign once again to raise funds that will impact the livelihoods of this deserving community,” says Brad Raasch, Castle Lite Brand Manager.
Lite up Worker’s Day
Whilst spreading enjoyment to consumers, Castle Lite‘s Tips on Tap Bartender Exchange is geared to Lite up Worker’s Day by giving a hearty cheer to bartenders around South Africa as deserving heroes and heroines.
Have any drink you want this Workers’ Day Weekend, as long as it’s a Castle Lite draught because we’re tipping the bar staff for every one ordered. Valid for the full Workers Day Weekend (27 April – 1 May). Visit www.castlelite.co.za to find participating outlets.
The Tips on Tap experiences will be documented and posted across social media via curated Instagram/Facebook Live videos.