A New Era for Easy Waves Haircare

On Thursday, March 20, 2025, Easy Waves hosted a glowing product launch at Forest Walk Venue. The event revealed their new packaging and upgraded haircare formulas. Easy Waves knows that evolution is key to keeping up with beauty trends.

Same Legendary Care, Bold New Look

Easy Waves, a trusted name in haircare for decades, has evolved. The new packaging features bold labels and highlights powerful ingredients like African aloe, herbs, pomegranate, pink lotus, shea butter, sunflower oil, lanolin, and rooibos. Each bottle now makes it easier to choose the best formula for your hair.

While the packaging is new, the quality remains. The brands still delivers high-performance, affordable haircare. The new tagline? Easy Waves – #BeautyThatCares. A celebration of the multifaceted woman.

Celebrating Real Women and Real Hair

This launch wasn’t just about products—it celebrated women who do it all. Whether you wear natural curls, protective styles, or switch it up, Easy Waves supports your hair journey. The refreshed range is made to nourish and enhance every style.

Here’s a breakdown of the new and improved range—because your hair deserves nothing but the best!

Hair Sprays & Conditioners

• Oil Sheen Comb Out Conditioner Hairspray
• Anti-Frizz Oil Sheen Spray
• Moisturising Spray (with pomegranate & pink lotus)

Curl & Style Enhancers

• Curl Activator with Glycerine
• Strong Hold Styling Gel

Moisturisers & Hairfoods

• Moisturiser Lotion (with pomegranate & pink lotus)
• Glycerine Hydration Hairfood Aloe & Herbs Moisturiser
• Cocoa Butter Butterfly Soft Hairfood
• African Shea Butter

Relaxers & Treatments

• Créme Relaxer

For more information, follow us on Easy Waves SA across social media.