Eats and Drinks

Eskort Brings Mealtime Solutions To The Eishkom Table

July 12, 2023

Eskort to the rescue as power cuts continue to plague SA

Power Outages and Mealtime Challenges

The Impact of Load Shedding on Meal Preparation

Power outages remain a significant challenge for hard-pressed South African households, particularly when it comes to providing a tasty, affordable meal on these cold winter nights. In fact, the impact load shedding is having on mealtime is such a burning issue that, when Eskort asked its audience on socials to share their Eskom fail stories to gain insights into the meal challenges they face, the company received more than 9,000 responses in a single day.

Mealtime Challenges During Load Shedding

The feedback included a vast array of load-shedding mealtime challenges ranging from the significant increase in costs as people are forced to dine out and buy smaller quantities; additional costs in terms of appliances like air fryers and gas hobs; the impact on family time as actual mealtimes have had to change in line with schedules drastically; and, in one instance, a relationship was ended as the boyfriend did not appreciate cold cereal for breakfast.

Using Pork to Overcome Load Shedding Challenges

Eskort Takes Over Eskom se Push App to Educate Consumers

To highlight how South African householders can use pork to create nutritious, healthy and delicious meals—and make the most of mealtimes despite the frustrating power outages—Eskort, South Africa’s premier pork products brand, is taking over the popular Eskom se Push app this week to educate consumers about meal planning amidst load shedding.

Pork it, It’s Easy!

“Pork is one of the most versatile, healthy and affordable meat options, and that makes it the perfect way to turn even a power outage into a great opportunity for the family to get together over something delicious, be it anything from Stage 1 to 6 load shedding,” Marcelle Pienaar, Group Marketing Manager at Eskort says. “We are working with celebrity chefs to provide mealtime inspiration appropriate to each stage of load shedding. In true Mzanzi style, we aim to show the public how to make a plan with our ‘Pork it, It’s Easy’ campaign.”

Eskort Crumbed pork schnitzel with an Asian noodle salad

Celebrity Chefs and Pork Recipes

Collaboration with Celebrity Chefs

Celebrity chefs collaborating with Eskort to provide tips and pork recipes include:

  • The Funny Chef
  • The Lazy Makoti
  • Neo Nontse
  • Tee’s Cooking
  • The Lucky Pony
  • Apriena Pummer
  • Kelly Njokweni
  • Chef Dede

Pork: Affordable, Versatile, and Healthy

Pork’s Versatility and Culinary Traditions

At a time when food inflation has soared to a 14-year high and the economy is plummeting, pork is the most cost-effective protein in the meat basket. Pork’s allure goes beyond price, though. The meat is extremely versatile and adapts to many different culinary traditions—pork is integral to Asian, Indian, and European cuisines. Think of Parma ham and spaghetti carbonara, mu shu pork and pork vindaloo, to mention just a few, not forgetting everybody’s favorite, bacon. Whether it is served hot or cold, pork is a winner.

Pork: Lean and Nutritious

Then there’s the health aspect. There’s a popular misconception that pork is fatty. On the contrary, the meat is extremely lean because the fat tends to be concentrated in an easy-to-see layer. Lean pork cuts are approved on the Heart and Stroke Foundation’s eating plan. Pork contains abundant nutrients necessary for heart health and has low cholesterol and saturated fat concentrations.

Eskort‘s Role in Power Outage Solutions

Eskom se Push and Eskort’s Pork Products

South Africa is fortunate to have an excellent pork farming industry, with the nation’s herd judged to be one of the globe’s healthiest. The industry has made huge strides in building resilience to the ongoing power cuts and is on a sustainability journey.

“Eskom se Push has become South Africa’s essential tool for navigating the power crisis—and Eskort‘s pork products are consumers’ secret weapon when it comes to ensuring tasty meals even when the power is out,” Pienaar concludes. “Delicious, healthy, and economical meals are the best way to turn even the darkest moments into a time of fun and laughter.”

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