AXE Unveils A First In Africa Exploring Sensory Delight With The AXE Dome Experience’
Last night, our beloved grooming and personal care brand, AXE, threw down the ultimate Road to Hey Neighbour party in partnership with MTV at Truffles on The Park in Sandton. Created to rightfully show off their ground-breaking AXE Dome Experience, the party was just a sneak peek into what you can expect from them at Hey Neighbour.
Set in a comfortable, chic lounge that reflected the individuality that AXE is synonymous with, AXE immersed us in an experience that included its signature bar that only served its signature cocktails inspired by its bodysprays. These are also available in non-alcoholic options, making sure that everyone gets the full breadth of the adventure, regardless of their personal taste. The brand also had its forever fun to partake in Photo Booth, which I always look forward to. I was bummed to find that this time around, there were no printables but the moment was captured beautifully nonetheless.
Hey Neighbour Festival x AXE
With Hey Neighbour taking strangers and turning them into neighbours, AXE is catering to the youth and promoting a space where connections and memories can unfold naturally. Making the collaboration a harmonious one that seamlessly feeds off of itself.
After getting a taste of the AXE Dome Experience, which will be part of the experience at Hey Neighbour, I promise it’ll be the trippiest ride of the festival.
The Axe Dome Experience
Complete with an adventure that’ll stimulate your sight, scent, taste and state of equilibrium, set yourself up for an exhilarating adventure. The AXE Dome is set to be the ultimate sensory journey that will captivate and mesmerise all those who enter, leaving you in awe-struck wonderment.
We got a (little) preview. You, on the other hand, will embark on a transcendent voyage. It will see you go through space tunnels and traverse wormholes, each leading to a unique AXE fragrance world within the Dome. From the Zinc tech world of the Black deodorant to a captivating array of the Dark Temptation world, the AXE Dome presents a distinctive and engaging experience for everyone!
This ground-breaking experience, designed to unfold across 13 different scenes, will teleport you through diverse AXE fragrance worlds. The journey promises a mesmerising display of all four deodorant SKUs:
- AXE Black
- AXE Dark Temptation
- AXE Ice Chill
- AXE Apollo
Each pulsating within the associated ingredient worlds, culminating with the resounding message: ‘AXE. Stay Fresh. Smell Irresistible, and unlock worlds of seduction.’
BUT THAT’S NOT ALL FOLKS! Introducing your AXE Freshmen, who’ll come with the fresh vibes. These are made up of:
- Zulu Mecca
- Frat Packer
- Ryan Hing
- Jay Jody
“Being part of the AXE Freshmen campaign resonates deeply with me. This campaign encapsulates freshness, authenticity, and a vibrant spirit – qualities that align perfectly with who I am and what I represent. The AXE Dome experience speaks volumes to my career, offering a fresh perspective and invigorating energy”, said Shamiso.
Jay Jody, your favourite rapper, also reflected, “This campaign is a raw expression of the stage life – vibrant, dynamic, and larger than life. As an artist, I resonate with the energy, the immersion, and the power that the Freshmen campaign embodies. It’s a testament to the pulsating beat of creativity and self-expression.”
AXE is back and has officially taken off like no other. A momentous occasion, and there is still more to come from Axe. Expect the layers to be peeled off at both Hey Neighbour and in the future. Judging from the partnership and the significant momentum they’ve generated, you best make sure you keep up with what’s coming next from Axe.