Inside the 2025 Good Life Show: A Cape Town Showcase of Sustainable Innovation
What You Missed (or Loved!) at the Good Life Show 2025
Why the Good Life Show Sets the Standard for Sustainable Lifestyle Events
The Good Life Show, held at the Cape Town International Convention Centre from 30 May to 1 June 2025, once again affirmed its status as Southern Africa’s premier showcase for sustainable and future-forward consumer trends. With an exceptional turnout and a dynamic programme, the event successfully brought together a broad variety of industry stakeholders, ranging from exhibitors and suppliers to chefs, wellness experts, and thought leaders, creating an energetic hub for both business-to-business and consumer engagement, brand elevation, and product visibility.
The Good Life Show was a fantastic opportunity to witness the incredible progress in plant-based and sustainable cooking and products. As a media company, it was invaluable for us to connect with innovative products, suppliers, and emerging voices within the sustainable and eco-friendly food and drink sector, both for our magazine and in preparation for the upcoming SA Chef Conference & Expo. The event gave us a chance to engage with the latest trends and conversations shaping the industry today. One of the standout highlights was the Woolworths Good Life Kitchen with Eat Well where we saw first-hand how far chefs have come in crafting beautiful, delicious plant-based dishes.
Riana Andrews, SA Chef Media
Over the three days, the show welcomed hundreds of enthusiastic and highly engaged attendees, including the public, food service professionals, retailers, wellness entrepreneurs, and product developers, all eager to connect with pioneering brands focused on plant-based, organic, natural, ethical, and sustainable solutions. The atmosphere throughout the venue and weekend was vibrant, with overwhelmingly positive feedback from both trade visitors and the public.
Highlights From the 2025 Good Life Show Cape Town
The Marketplace: Where Conscious Consumption Meets Culinary Delight
Among the highlights was the lively Marketplace, offering a delectable selection of food and beverages, innovative wellness products, and eco-conscious lifestyle solutions. The Woolworths Good Life Kitchen with Eat Well, hosted by cookbook author, Amy Hoppy, captivated audiences with live culinary demonstrations from acclaimed chefs including Bettina Campolucci Bordi, Jameson Stocks, Abigail Donnelly, Jenny Morris, and Luke Lawrence Barry.
Nedbank sponsored a pavilion showcasing entrepreneurial businesses, and without exception, each of them enjoyed the invaluable experience of engaging with a highly receptive audience. The event created unique awareness for their products and brands. It is a winning partnership on every level, and we are delighted to have provided such a powerful platform to support and promote our clients’ businesses.
Monique Chinnah, Senior Manager for Segment Design and Development, at SimplyBiz® powered by Nedbank
Visitors were treated to interactive Masterclasses led by celebrity chef Jenny Morris, featuring cooking and mixology sessions infused with fun, flavour, and flair. The “Wellbeing, for Everyone” Talks, presented byWellness Warehouse in association with Holistica Magazine, inspired audiences with insightful sessions on topics such as yoga, sustainability, and Traditional Chinese Medicine.
A star-studded chef line-up featured international culinary pioneers such as Dr. Aris LaTham and Jameson Stocks, as well as celebrated local talents including Greg Henderson, Ru Furusa, and Siphiwe Sithole. Woolworths chefs Anita Van Wyk, Lehanie Müller, Mika Zorgman, and Monique Malan also impressed with their culinary talent and nutrition expertise.
Woolworths was proud to return to the Good Life Show, promoting conscious consumption, everyday wellbeing, and future-focused nutrition. As presenting sponsor of the Woolworths Good Life Kitchen, we brought our Eat Well brand to life with live demos, expert tastings, and a showcase of balanced, plant-powered, and functional foods. The event also marked the relaunch of our Eat Well logo, which helped customers identify better food choices. Visitors embraced the experience enthusiastically, eager to learn and taste healthier, more mindful options.
Marisa Munroe, Woolworths
Exhibitor and Attendee Reactions: What Made This Year a Success
Why Brands Are Betting on the Good Life Show
Exhibitor feedback from the 2025 Good Life Show Cape Town was overwhelmingly positive, with brands praising the event’s organisation, audience quality, and overall impact on their businesses. Many exhibitors described the experience as energetic, well-coordinated, and perfectly aligned with their values, noting that the show provided an ideal platform for brand visibility, product education, and meaningful consumer engagement. Goals such as building awareness, driving sales, and expanding networks were largely achieved, with several exhibitors reporting new retail opportunities, collaborations with other brands, and strong engagement from a health-conscious audience.
Wellness Warehouse participated in the Good Life Show as part of our continued commitment to sharing holistic health knowledge with South Africans. Through our Wellbeing for Everyone Talks, we offered insights into various wellness topics and engaged with attendees around mindful living. The event provided an exciting opportunity to connect with the broader community and contribute to ongoing conversations about wellbeing.
Layla Singh, Wellness Warehouse
Show producer, Heidi Warricker says: “Live Events would like to extend its heartfelt thanks to all our trade partners, media partners, sponsors, exhibitors, guest chefs, speakers, buyers and visitors. Your dedication, insight, and unwavering support were instrumental in making the Cape Town leg of the 2025 Good Life Show such an exceptional success. Together, your collective efforts helped us deliver a brilliant, high-impact event that continues to set the standard for the entire sector. We now look forward to welcoming everyone to the upcoming Johannesburg show in August.”
No Comments