Hunter’s Premium Cider: Celebrating 35 Years of Refreshment
Introducing the Limited-Edition Refresh Can for Summer
Hunter’s Premium Cider, the first cider in Africa, is celebrating its 35th birthday by adding the ultimate refreshment to summer. As part of its Refresh Summer campaign, Hunter’s is launching a limited-edition, thermochromic Refresh Can this October.
The Collaborative Music Project
The limited-edition Hunter’s Dry and Gold cans were developed in collaboration with Ch’cco and Boohle, two SA musicians well known for their contribution to the Amapiano genre. When cold, the cans reveal two tracks from the last 35 years, that have been refreshed by Ch’cco and Boohle.
Unlock Exciting Experiences
What’s more is that consumers can scan the on-pack QR code and stand a chance to win tickets to see Boohle & Chicco like you’ve never seen them before at the Hunter’s Refresh Experience. The event will feature Ch’cco and Boohle with a “20-piece Amapiano Big Band” led by Kesivan Naidoo.
The Amapiano Revolution
“The Hunter’s Refresh Experience presents a highly anticipated industry first for the Amapiano genre. It’s a huge step forward for the culture and for this genre to be recognized and translated in the greatest way possible, through a 20-piece Big Band,” says Lynsay Sampson, Marketing Manager for Hunter’s. The band will feature A-list SA jazz musicians, all paying homage to this proudly South African musical genre which, despite being in its infancy, is taking the world by storm.
A Star-Studded Lineup
The band has no shortage of top-tier musicians: it boasts SAMA winners, a Standard Bank Young Artist of the Year, and international touring artists. Hunter’s has always been synonymous with music and supporting local talent, so it’s fitting for the brand to have facilitated this amazing moment in musical history. “Big band music originated around 100 years ago, and back then it was the new kid on the block, a century later and it’s Amapiano’s turn. It will truly be something special to see these genres come together at the two Hunter’s Refresh Experience events in Johannesburg and Cape Town over the summer,” says Sampson.
Don’t Miss Out
Both tracks are available on Spotify. Scanning the QR code will further unlock your chances to win prizes and tickets to the Hunter’s Refresh Experience. Limited tickets will be available at howler.com.