Organised by five dynamic, young, African, professional women- who are passionate about empowering females, and the African Heritage and its excellence- they aim to build the expo and give an opportunity to the incredible African entrepreneurs who produce amazing natural hair care products on the continent.
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This event, which is a movement, is set to grow to be the biggest natural hair event on the continent. The organisers believe in the power of the arts as a tool to facilitate new conversations that lead to social impact. They also believe that within every little girl and grown women is a powerful force filled with good instincts and passionate creativity. The journey of empowerment begins when women and girls understand and fall in love with who they are. One powerful way that they can start the journey of empowerment is to embrace their natural hair because hair plays an integral part in the identity of women and girls.
This year’s Hair-itage theme plays an important role as the expo will be held on Heritage Day. On this day, South Africans are encouraged to celebrate their cultural traditions in the wider context of the great diversity of cultures, beliefs, and traditions that make up the nation. The Johannesburg Natural Hair Expo encourages its attendees to represent their diversity on the day with their outfits. The general expo includes brands in support of natural hair and a kids corner for parents who wish to attend with their kids. New elements that will complement the Hair-itage theme are food stalls and entertainment throughout the day and will include:
- Music
- Poetry
- Fashion
- Art
“We believe in natural beauty. To us, natural beauty is being clear of who you are and falling in love with that person. The way we pursue natural beauty is by embracing and loving our natural hair. We believe our natural hair is a beautiful crown that makes us feel gorgeous, confident, sexy, unfiltered and most importantly; authentic. We do not cover our crowns, but we take care of them and wear them with pride.” says Creative Director Itumeleng Mogatusi.
BLM stall at the Johannesburg Natural Hair Expo 2017. Image source: supplied
South Africa and the world is hungry for authentic dialogue on what it means to embrace yourself and this inspired the creation of the Johannesburg Natural Hair Expo. There is a growing need for true representation of African beauty. “We also believe in the women of South Africa and Africa. We are convinced they have a vital role to play in the economy of the continent. This is not just an expo but a platform to celebrate, re-educate and empower women and men on how phenomenal they are” adds says Creative Director Itumeleng.
Make sure not to miss the Johannesburg Natural Hair Expo. Tickets will be available from Quicket and at general tickets will also be available at the door at the following prices:
- Early Bird Special: R150 (sold out)
- General Price: R 120
- Age 0-12: Free
Celebrate your heritage, Celebrate your hair!
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Be part of the movement on social media and like/follow their pages on:
More updates on the event, use the hashtag #JHBNHE2018
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