Feature Lifestyle

#TasteTheAction with Cadbury and five legendary English football clubs

September 7, 2020

Over the last few months, sports fans have missed out on so many sporting highlights. 

Now Cadbury FC #TasteTheAction is back and this time, Cadbury has partnered with five of the top English Football clubs, to bring South African fans closer to all the soccer action, including: 

  • Arsenal
  • Chelsea
  • Liverpool
  • Manchester United  
  • Tottenham Hotspur 

The #TasteTheAction campaign, which kicks off 1 September and runs until 31 October 2020, offers consumers the chance to buy a legend. This will be in the form of two participating Cadbury products where you’ll stand the chance to score one of three VIP legendary travel experiences and exciting weekly prizes. Choose between: 

  • A premium trip to the UK (including a VIP matchday experience) for you and a partner


  • Pick your squad, made up of your three besties and ‘live like legends’ on a local holiday in Camps Bay, Cape Town.

All prize trips to be redeemed in 2021 – now there’s something to look forward to! 

‘’The noise, the fans singing your name, the roar when you’re chasing a goal – there’s nothing like match day it’s the ultimate experience,’’ describes South African and Manchester United legend, Quinton Fortune, for fans lucky enough to enjoy a matchday in the UK.

‘’Legendary experiences are meant to be enjoyed on and off the field and we are excited to join forces with some of the legends of soccer to give our local audience a true Taste of the Action. Now more than ever people are looking for exciting experiences and we are glad to be able to deliver these to our fans.’’

Lara Sidersky, Mondelez SA Category Lead for Chocolate.

Stand a chance to get lost in the stadium roar of football fandom and win a legendary holiday experience of a lifetime including: 

  • Flights
  • Luxury accommodation
  • Spending money
  • Sightseeing tours
  • Dinner experiences 

To enter buy two of your fave participating Cadbury Legends including:

  • Crunchie
  • 5Star
  • P.S
  • Lunch Bar  
  • Limited edition Cadbury Dairy Milk slabs in: 
    • Astros
    • PS Caramilk
    • 5 Star
    • Crunchie variants*

Dial *120*101112#, enter the unique code that can be found inside the pack and follow the prompts. It’s as simple as that! 

There’s also an opportunity to rub shoulders, virtually, with host Andile Ncube and special guests including international soccer legends at the Cadbury #TasteTheAction Experience coming soon. The experience will be completely virtual, allowing you to attend from the comfort of your home. 

With opportunities to ask questions and interact all you’ll need is a stable internet connection and browser and you can access from a computer, tablet and even your phone.

people watching soccer game
Photo by Tembela Bohle on Pexels.com

Join the conversation on:


*Participating Cadbury chocolate bars: Lunch Bar 48g and 23g, Lunch Bar Dream 48g, P.S. Milk Chocolate 48g, P.S. Caramilk 48g and 19g, 5Star 48,5g, Crunchie 40g, Cadbury Dairy Milk Crunchie 150g, Cadbury Dairy Milk 5 Star 150g, Cadbury Dairy Milk Astros 150g and Cadbury Dairy Milk PS Caramilk 150g. 

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