AXE celebrates Robot Boii x GQ Cover 

Discover how AXE and South African entertainer Robot Boii are redefining modern brand partnerships. Through a shared commitment to confidence, authenticity, and youth empowerment, this partnership exemplifies the power of values-driven collaboration.

A Perfect Match: Robot Boii Embodies AXE’s Brand Values

Robot Boii, known for his multifaceted talents as a dancer, musician, comedian, and podcast host, perfectly aligns with AXE’s mission of promoting confidence and self-expression. “He’s more than just a talent; he represents staying grounded while continually leveling up,” remarked Ameena Mhatey, AXE’s Brand Representative. “His authenticity and ability to connect with audiences make him the perfect collaborator for us.”

Empowering South African Youth Through a School Programme

A core component of this partnership is a school programme focused on youth empowerment. Robot Boii plays an active role, engaging young South African men in discussions about personal hygiene and self-confidence. His school visits include live performances and conversations that resonate deeply with students.

“I’m excited to be part of something bigger – teaching young students how to take care of themselves, stay fresh, and be confident in who they are,” shared Robot Boii.

This initiative has received tremendous appreciation from students across the country, making Robot Boii a true role model for the younger generation.

Mental Health and Authenticity: Robot Boii on the Cover of GQ

Further highlighting his influential year, Robot Boii graced the cover of GQ magazine’s October Mental Health issue. This exclusive feature allowed him to speak candidly about his personal journey, mental health, and the importance of authenticity. These values align seamlessly with AXE’s brand message of self-expression and confidence.

A Celebration of Success at Opera Bar Lounge

The success of this meaningful partnership was celebrated at Opera Bar Lounge in Johannesburg. Joined by family and friends, Robot Boii took a moment to reflect on his journey with AXE and the shared impact they’ve made.

“People don’t fall in love with what you do; they fall in love with who you are,” he said, reinforcing the value of being true to oneself. “In a world full of fake aesthetics, it’s essential to just be you. There may be others who can do what you do, but there’s only one you.”

The Power of Authentic Partnerships

This partnership between AXE and Robot Boii is setting a new standard for ambassador relationships. By working with talents who embody shared values, AXE is reshaping the narrative around self-confidence, empowerment, and authenticity. Together, they are making a lasting impact on Gen Z audiences in South Africa and beyond.