Bombay Sapphire®, the world’s leading premium gin brand, believes that creativity opens up endless possibilities. Responding to a study that revealed that 97% of those polled wished they could be more creative*. As a result, this propelled the brand to join forces with five of the country’s foremost cultural leaders to help South Africans unleash their inner creativity.
As a result, Bombay Sapphire is inviting you to share in the personal stories of South Africa’s much loved celebrities as they document their creative journeys to encourage people to freely express themselves through A Million Acts of Creativity. They include:
- Award-winning TV personality and DJ Lerato Kganyago
- Visionary musician Zakes Bantwini
- Body positive influencer Thickleeyonce
- Food experts Chef Funi and Chef Nti
Francois Portier, Managing Director, West, East & South Africa for Bacardi, said:
“All of us are inherently creative – what we need is an opportunity to explore our passions and abilities. Through the help of our cultural leaders, we hope to democratise creativity and encourage South Africans to embrace their passions.”
The perfect canvas for creating cocktails, Bombay Sapphire urges South Africans to showcase their creativity through social media. So, whether it is flair in the kitchen, the knack for perfecting the latest viral dance, or those notebook doodles (which could end up becoming a mural) – unleash your creativity and post the results on Instagram, tagging @bombaysapphire and include the hashtag #stircreativity.
A Million Acts of Creativity marks an expansion of Bombay Sapphire’s inspiring Stir Creativity platform. Launched in 2018, Stir Creativity is a call to arms for everyone to engage with their creativity and unlock their creative potential. A Million Acts of Creativity culminates in a creative hackathon on World Creative Day, which takes place this Wednesday 21 April 2021.
*The Key to Creativity survey was conducted by Ogilvy in October 2019 with a sample of 2,000 adults in South Africa