Music

Coke Studio ™ Returns Bigger And Bolder, Turning Up The Volume In South Africa!

August 21, 2023

COKE STUDIO™ Season 2: Unlocking the Magic of Music

COKE STUDIO™, the global music platform, is set to captivate the world with its highly anticipated new season, launching again in South Africa. Showcasing awe-inspiring emerging artists from around the globe, this season promises to deliver ‘Real Magic’ to audiences far and wide by transcending borders, genres, and backgrounds in unforgettable musical collaborations.

COKE STUDIO™ focuses on fostering artistic collaboration between diverse talents worldwide, merging unique sounds into a harmonious blend that resonates with listeners everywhere. The platform’s ‘Real Magic’ ethos, inspired by Coca-Cola’s commitment to celebrating human connections and the symphony of diversities, drives these remarkable creations.

“COKE STUDIO™ builds on Coca-Cola’s prevalent role in shaping music culture today and connecting fans with the music and artists of the moment they love. COKE STUDIO™ aims to engage Gen Z music lovers from around the world and connect them to the ethos of being your authentic self through collaborations with breakthrough artists who stand strong in their identity. ,” said Ramokone Ledwaba, Marketing Director for Coca-Cola in South Africa. “Dynamic collaborations spanning local and international horizons craft music that unveils transformative moments, showcasing the enchanting magic in unexpected connections.”

Introducing COKE STUDIO™ 2023: Real Magic in Music Collaboration

For COKE STUDIO™ 2023, Coca-Cola® Original Taste and Coca-Cola® No Sugar packs have transformed into unique on-pack experiences as consumers can enjoy digital portals with the invitation to ‘Drink. Scan. Win’, unlocking unique experiences that draw fans closer to their friends and favourite artists through exclusive prizes, new music releases, festivals, and immersive on-pack activities.

Through activations at sought-after festivals like DStv Delicious Festival, Cotton Fest, and many more, COKE STUDIO™ will offer a refreshing opportunity for fans to immerse themselves in ‘Real Magic” moments.

SA’s coolest kids, multi-platinum-selling rapper Nasty C and award-winning Amapiano sensation Young Stunna join this year’s line-up. The two will work alongside some of Africa’s top talented artists to reimagine their hottest tracks into new and unique musical experiences and drop exclusive COKE STUDIO™ creative collisions.

Artists amplify the experience

Some of SA’s most recognisable names in entertainment also form a pivotal aspect of COKE STUDIO™ this year, as one of the strategies employed to enhance consumer interaction is the use of influencers. These influential personalities serve as a compelling digital touchpoint, connecting the audience with the heart of the music experience. Remarkable artists that have joined hands with COKE STUDIO™ to amplify the buzz include:

Musa Keys
Oscar Mbo
Ntobeko Sishi
Sicelo Buthelezi
Flvme
Witney Ramabulana
Sphokuhle N
Reggie Mohlabi
Kamo Mphela
Justin King
Danya Devs
Browns
25K
Maglera Doe Boy
Dee Koala
Sir Bobz
Priddy Prince
Thato Saul
Justin Denobrega
Toss
Khanyisa Jaceni
Focalistic

Their resonance with diverse audiences further enriches the immersive COKE STUDIO™ experience. Fostering connections, they ensure that the ‘Real Magic’ transcends beyond the music itself. The platform aims to create an engaging dialogue, ignite fan passion, and lead them on an unforgettable journey through the world of music.

COKE STUDIO™ 2023 features Jon Batiste and 18 breakthrough artists from: