COKE STUDIO™ Shines at DStv Delicious Festival: An Unforgettable Experience
COKE STUDIO™ brought boundless sugar-free energy to the DStv Delicious International Food and Music Festival, held at the Kyalami Grand Prix Circuit from September 23rd to 24th. Festival-goers were treated to an exhilarating activation space, featuring a grown-up twist on a scavenger hunt, and we couldn’t resist joining in on the excitement.
A Taste of Coke No-Sugar and Instagram Moments
The festivities not only included an array of enticing giveaways but also offered a delightful taste of Coke No-Sugar at a dedicated sampling station. Attendees had the chance to capture Instagram-worthy moments against captivating backdrops. Imagine being handed wireless earphones and treated to an exclusive music session featuring tracks by Nasty C or Young Stunna. After selecting your favourite song, you were ushered into a neon-lit dance floor adorned with floor-to-ceiling mirrors, creating the perfect setting for a solo dance party. Naturally, we danced like nobody was watching.
The Boombox with a View and Sustainability Message
In addition, the activation space featured an elevated boombox with breathtaking views of the entire festival, providing an idyllic backdrop for Instagram-worthy photos. While inside the boombox, attendees were served refreshments in recyclable plastic bottles, serving as a reminder of Coca-Cola’s commitment to achieving 100% global recyclability of its packaging by 2025 and incorporating at least 50% recycled plastic in its packaging by 2030.
The event also underscored the importance of sustainability, celebrated exceptional talent, and fostered connections with South Africans through the universal language of music. With these objectives in mind, we eagerly anticipate future collaborations between COKE STUDIO™ and the DSTV Delicious International Food and Music Festival.