Footwork celebrates female trailblazers #EveryWomanIsFootwork campaign

October 5, 2021

As the leader of fashion-forward footwear in the country, Footwork has introduced its latest fun and chic feel for the upcoming SS21 campaign. Aptly titled #EveryWomanIsFootwork, the brand celebrates a group of South African female trailblazers setting the trends for others to follow.

The new campaign will tap into the notion of showcasing women as the leaders of the 21st century. The campaign will also be embracing who they are as they express themselves through their choice of footwear.

Footwork lovers are constantly looking for something fresh, trendy, different and creative. The campaign aims to give exactly that with the new SS21 collection, which is infused with dynamic and bold designs.

To bring the #EveryWomanIsFootwork campaign to life, the brand scouted for fashion-forward women. They are not aligned with the brand’s identity but are leaders and innovators in their fields but who aren’t celebrated enough.


Leading the campaign is: 

  • Former Mrs World, the beautiful Candice Abrahams
  • Talented South African actress Nolo Seabi
  • Reality Television Star / Content Creator Mischka Naidoo
  • Renowned fashion/ lifestyle blogger Tamiq Houston

These women are owning the different spaces that they occupy. The Footwork team are excited to have them at the forefront of the campaign.

“Footwork’s latest campaign lays the foundation of a long-term narrative of woman in the fashion space that will evolve over the course of the next few seasons, and for years to come. As a brand, we paid close attention to what woman love and we want them to incorporate Footwork shoes in their everyday lives,” stated Footwork’s brand manager, Thalia Olver.

The #EveryWomanIsFootwork campaign is also a special edition, as Footwork sought out creative young, vibrant and out-the-box thinkers who all happen to be under 30.

Creative Direction & Campaign Concept Management

Zola Gxagxisa, Tabby Kunupi and Chiara Olver


Hemisha Bhana


Troy Molaiwa 

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