Event Music

Road to Afrochella kicks off at Altitude

October 13, 2022

The leading African media management company, Culture Management Group (CMG), has announced that Road to Afrochella will kick off in Johannesburg, South Africa, later this month. It’s an experiential popup activation designed to introduce and highlight Afrochella to the Sub-Saharan market.

As we get closer to Detty December in Ghana, the Road to Afrochella series will make a stop in the entertainment capital on Sunday, 30th October, at the premium Altitude Beach venue. Surrounded by the hustle and bustle of Johannesburg’s vibrant city, this first-of-its-kind Afrochella one-day event will be the ultimate destination for luxury and exclusivity.

Afrochella has always been more than just a festival in Ghana and because of that, we’re so excited to bring our Road to Afrochella series to South Africa! Through this popup event, we have the opportunity to bring our platform to other regions across Africa, help elevate their homegrown talent and design a unique cultural experience that merges the exciting worlds of fashion, art, music and food together,” stated Abdul Karim Abdullah, CEO & Co-Founder of Afrochella

Afrochella celebrates Africa’s diverse culture and vibrant work showcased by the continent’s many emerging creatives, artists and entrepreneurs. This year, Afrochella’s theme is AfroFuturism – a term created to reflect on the past, explore the future and create a progressive path for the present African diaspora.

Road to Afrochella

Road to Afrochella

To bring AfroFuturism to life, the Road to Afrochella series will feature the following on-site activations in South Africa:

Musical line-up

The Road to Afrochella event will feature some of the hottest African Afrobeat / Amapiano stars including:

  • Daliwonga
  • Focalistic
  • Stonebwoy
  • Young Stunna
  • Gyakie
  • Nirvana Nokwe
  • Venom & Shisilize
  • UncleParty Time
  • DJ Pizaro
  • DJ Loft
  • Leddi G and Kojo Manuel (HOSTS)


Face painters and henna stations

Face painting and henna stations will be available during the event for guests to receive beautiful designs on their faces, hands and feet.

Community mural

For the love of unity, party-goers can participate in a community mural and contribute pieces of art to the painting throughout the event.

Limited tickets are available at Howler from R250 upwards.

Alternatively, tickets are available at the door on the day.

Book your VIP tables by calling +27 11 516 0569. 

    Leave a Reply