Savanna Neat Premium Whisky Flavoured Cider: A Bold New Drink Revolution Hits South Africa

October 8, 2024

Introducing Savanna Neat: The Whisky-Flavoured Cider Set to Shake Up South Africa!

Savanna fans are in for a treat as the iconic South African brand launches Savanna Neat Premium Whisky Flavoured Cider at the end of September. Staying true to its core, it’s the crisp and dry cider you know and love, with a bold twist of whisky flavour and notes of toasted oak.

The Bold New Taste of Savanna Neat

What is Savanna Neat Premium Whisky Flavoured Cider?

Savanna Neat Premium Whisky Flavoured Cider is a unique offering from Savanna. While it maintains the signature crisp and dry taste, it introduces a touch of whisky flavour, providing hints of toasted oak. It’s like whisky aged in a barrel… but kept chilled in a fridge. The perfect balance of cider and whisky for those seeking something new.

Crafted for a New Generation

Robert Weeder, Brand Manager at Heineken Beverages, explains, “We’ve crafted Savanna Neat for an unpretentious generation that enjoys bold new flavours without the fuss.” There’s no need for fancy tumblers or pageantry—Savanna Neat Premium Whisky Flavoured Cider is ready to enjoy straight from a chilled bottle.

Savanna’s Iconic Advertising Legacy Continues

“It’s Giving Whisky” Campaign

To celebrate the launch of Savanna Neat, Savanna has partnered with TBWA/Hunt Lascaris to create a witty and playful campaign entitled “It’s Giving Whisky”. The campaign, which debuted on TV, radio, and social media, playfully pokes fun at whisky traditions, blending Savanna’s signature humor with bold cultural references.

Steph Van Niekerk, Executive Creative Director at TBWA/Hunt Lascaris, explains, “‘It’s giving whisky’ implies that Savanna Neat has the feeling of whisky, but it’s still the classic Savanna cider we know and love. It’s all about giving South Africans permission to laugh at themselves.”

Where to Experience Savanna Neat

Public Appearance at the DSTV Delicious Festival

The new Savanna made its debut at the DSTV Delicious Festival in Kyalami on 21 and 22 September. For those who missed the event, don’t worry! There are plenty more exciting events on the horizon.

Official Launch in October 2024

The official launch of Savanna Neat will take place on the 26th and 27th of October at the Luxurious Marble Circus. Additionally, exclusive Speakeasy launch events will be hosted across the country. Follow Savanna’s social media for updates on upcoming events.

Where to Buy Savanna Neat Premium Whisky Flavoured Cider

Starting at the end of September 2024, Savanna Neat will be available in a 330ml bottle at major retailers nationwide. With its crisp, dry taste and a hint of whisky, it’s set to become your go-to drink this season. Savanna—It’s dry, but you can drink it.