Event Music

Venue Update: AFROFUTURE: A celebration of African Culture returns to SA

September 12, 2023


Returning to South Africa for the second consecutive year, Culture Management Group (CMG), the organisers of AfroFuture, unveiled the entire programme and musical lineup for their highly anticipated tour in the country’s entertainment capital next month.

Having launched the Road to AfroFuture, an event series that spanned across the continent as a build-up to Detty December in Ghana in 2022, the pop-up roadshow is officially back with an electric roster of events and a full festival tour set to start September 2023. 

AfroFuture Talks: Celebrating African Music and Culture

With a strong focus on music education and empowering emerging talent, AfroFuture, in partnership with BlackBrick, will kick off with the AfroFuture Talks on Thursday, 28th September. It’ll feature engaging interactive sessions with South African industry thought leaders, exploring the roots and influences of Afrobeats, Amapiano and more.

These sessions will also dissect the impact of music on the African identity and heritage and the pivotal role of women in shaping the industry. By incorporating these pillars into the panel programming for AfroFuture, festival attendees can engage in meaningful discussions that celebrate African music and culture. This is also set to address critical social and environmental issues, to best learn from each other to create mutual understanding and further develop unification and respect.

A Cultural Extravaganza

THE ROAD TO AfroFuture festival takes place on Saturday, 30th September at the Altitude Beach in Sandton. The festival will feature a powerhouse lineup of SA’s finest talent and other superstars from across the continent. It’ll highlight music and the vibrant intersection of fashion, food and cultural collaborations that help amplify the next generation of African voices.

AfroFuture – A curated experience

Powerhouse lineup

The musical lineup will include some of the hottest African Afrobeat / Amapiano stars including:

  • Victony
  • Blxckie 
  • Tyler ICU
  • Crayon
  • PC &Justin99
  • Jyzno
  • Vondee
  • DJ Loft 
  • Addj
  • Shakes and les
  • Ten Oceans
  • Afrolectra
  • Via Seri
Are we seeing you there or are we seeing you there 🔥. Image supplied. Above image source Facebook/AfroFutureFestival

Stella activations

In addition to the various food stalls and full stocked bars available on-site, the festival activations will also include:

  • AfroFuture Merch Pop Up
  • Streetwear Pop Up featuring local designers / brands
    • S.W.A.N.K
    • Glotto
    • Madamfo Luxe
    • Happyville
    • Grade Africa
    • Broke
  • Lifestyle Brands Pop Up –  Kanea (candles)
  • Sneaker Customize Station
  • Photo Booths / Photo Walls
  • Art Installations

After Party

Oh but it could never end there. The event series will conclude with an after fest day party. Titled Never Rush a Sunday X AfroFuture, Mea Culpa will serve as the last stop on Sunday, 1st October, as the official close-out to the Road to AfroFuture South Africa series.

“South Africa truly embraced AfroFuture last year so we had to return bigger and better! We’re excited to once again bring the platform here to further elevate local homegrown talent with the goal of merging the exciting worlds of fashion, art, music and food together into one unique African experience,” stated Abdul Karim Abdullah, CEO & Co-Founder of AfroFuture.

The AfroFuture is now!

Saturday, 30th SeptemberAltitude Beach in Fourways Limited Festival tickets are available – GA is R450 and VIP is R950

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