Spotify launches new personalised Spotify mixes

April 9, 2021

As announced before on the Stream On event, Spotify has been working on a new family of personalised playlists: Spotify Mixes. These new personalised playlists were inspired by Daily Mix – an incredibly popular part of the Spotify catalogue and the most listened-to by Spotify’s existing users.

Free and Premium users globally will now have access to three new mix categories with clear names that are easier to remember and evolve with the user: artist mix, genre mix and decade mix.

These mixes, built with Spotify users in mind, start with the songs users like and update with songs Spotify thinks they will love and ultimately growing with the user over time. Each mix category is updated frequently and will have several playlists are created that users listen to often featuring: 

  • Artists
  • Genres 
  • Decades

Users will be able to find the new artist mix, genre mix and decade mix within Search in the “Made For You” hub.

To hear more about Spotify’s take on machine learning, check out the latest podcast episode of Spotify: A Product Story, hosted by Spotify’s Chief R&D Officer Gustav Söderström. The podcast series is designed to give users a glimpse into what decisions have guided Spotify’s product evolution. 

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